Magicpin

A marketplace for discovering local shopping across food, fashion, beauty and pharmacy with rewards on every purchase.

Helps local retailers and brands build engagement and visibility to boost demand.

Brings the internet to the local retail community so users can shop from their favorite neighbourhood merchants online.

Merchants across restaurant, fashion, beauty, grocery and other local retail categories who use magicpin to drive footfall and sales.

Consumers discovering and shopping at local stores who earn savings and magicPoints for purchases.

magicpin drives repeat engagement through magicPoints, which customers earn on purchases at local stores and can redeem for further shopping, on top of direct savings, discounts and vouchers.

Merchants can independently register on the platform through a 'Register As A Merchant' flow rather than relying on a dedicated account manager, reflecting a self-service relationship for this segment.

magicpin built customer engagement around users sharing photo-based experiences and reviews of local stores across categories, turning shoppers into a content-generating community that powers discovery for others.

The platform uses location intelligence to personalize store discovery, recommendations and reward offers for each shopper, an automated relationship layered on top of the core marketplace.

Shoppers discover and shop at local merchants through the magicpin app and website (magicpin.in), browsing categories like food, fashion, beauty, electronics and pharmacy and earning rewards on every purchase.

Merchants can sign up directly and create their own free online store on magicpin to list their business and reach shoppers, without going through a managed sales process.

Rewards and discovery are ultimately redeemed in person across a large offline retail footprint -- the platform covered more than 275,000 stores spanning food, fashion and other categories.

magicpin expanded into direct-to-consumer food delivery, building out its own logistics network called MagicFleet to fulfil orders alongside its marketplace discovery channels.

Continuously onboarding new local retail merchants and brands is a core activity -- magicpin added 6,000 new fashion stores from over 100 brands in FY25 alone, taking its fashion-category network to 16,000 stores.

magicpin runs real-time, location-targeted promotional campaigns for merchant and brand partners on a pay-per-conversion basis, aiming to drive measurable footfall and sales.

Beyond marketplace discovery, magicpin runs its own logistics operation, MagicFleet, which is targeting substantial scale in food delivery.

magicpin has actively invested in expanding its presence on India's government-backed ONDC network, committing capital specifically to bring more food-delivery partners onto it.

magicpin's core resource is its mobile/web technology platform, which layers features like augmented reality and location intelligence onto local commerce discovery and rewards.

A dense, self-built network of local retail partners across food, fashion and other categories underpins magicpin's marketplace, with more than 275,000 stores participating.

magicpin's growth and voucher-heavy working-capital needs have been financed by major venture capital investors, a key financial resource for the business.

magicpin's leadership team, drawn from IITs, IIMs, consulting and venture capital backgrounds, is highlighted by the company as a core human resource behind the platform.

magicpin operates as a seller app on India's government-backed ONDC network and describes itself as the largest such seller app for delivery, treating the network as a strategic growth partnership.

magicpin has formal partnerships with a large roster of brands and fashion retailers who list and sell through the platform, spanning food, fashion and other categories.

Zomato invested $50 million in magicpin's November 2021 Series D round for a 16% stake, making it one of the company's largest strategic shareholders.

Lightspeed is magicpin's largest institutional stakeholder, holding a 34% stake in the company, and has backed it since its early funding rounds.

Sale of vouchers is the company's primary revenue source.

Additional revenue beyond voucher sales comes from merchant commissions and ONDC subsidies.

Buying the vouchers resold to users is the company's largest single cost center.