Man Matters

Positions itself under the tagline "Helping Men Live Healthier and Stronger," offering scientifically tested wellness products.

Customers get a free appointment with a doctor followed by a personalised wellness plan after completing an online assessment.

Offers subscription packs for ongoing treatment regimens that customers can cancel anytime.

Man Matters targets men's health concerns across hair, skin, sexual performance, fitness and hygiene; the brand's site states 10L+ men have used its offerings.

Parent Mosaic Wellness serves men, women (Be Bodywise) and children (Little Joys) with 10 million happy customers and 16 million orders delivered each year across 3 countries.

Customers receive a free doctor appointment with a personalised wellness plan following an online assessment, rather than a one-off transaction.

Subscription packs for treatment regimens that customers can cancel anytime, encouraging retention over one-time sales.

Primary web platform for browsing and purchasing hair, beard, fitness, performance, skin and hygiene products directly.

Virtual assessment flow where users get a personalised assessment of their concerns and are connected with health professionals.

Rather than celebrity endorsements, Man Matters built its content strategy around influencers publicly sharing personal struggles with hair loss and sexual health, aiming for relatable rather than aspirational storytelling.

Running the assessment-to-doctor-to-treatment-plan pipeline is a core ongoing activity; the Mosaic Wellness platform that Man Matters runs on records over 100,000 tele-health consultations every month.

Man Matters' parent Mosaic Wellness has raised $84 million in total funding to date from investors including Sequoia Capital India, Elevation Capital, Matrix Partners India and 360 ONE Asset, capital that finances the doctor network, product line and marketing Man Matters runs on.

A dedicated iOS/Android app is the company's digital platform for booking telehealth consultations and ordering products, rated 4.5 stars from 24,000+ reviews on the Apple App Store in India.

The company lists a panel of 65+ doctors and healthcare specialists who deliver its free online consultations, a core medical-expertise resource behind the product.

Consultations are delivered through a network of more than 150 doctors, conducting over 100,000 consultations every month across the Mosaic Wellness platform.

Sale of hair regrowth, beard growth, health & fitness supplements, performance, skin health and hygiene products through the D2C site.

Prescription-based products such as performance-related pills, gels and sleep strips/tablets sold following doctor consultation.

Advertising is parent Mosaic Wellness' single biggest expense line, rising to Rs 267 crore in FY25 from Rs 138 crore in FY24 and making up over a third of total spending as the company invests in customer acquisition and brand building.

Cost of materials -- raw materials and inputs for products -- grew sharply to Rs 193 crore in FY25, the second-largest cost category after advertising.

Staff costs held steady even as the company scaled revenue, with employee benefit expense flat year-on-year at Rs 63 crore in FY25.