MapmyIndia Listed
MapmyIndia: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
MapmyIndia is India's leading provider of digital maps, geospatial software & location-based IoT technologies.
sourceData from MapmyIndia powers Apple Inc.'s Maps , Alexa voice assistant.
sourceMapmyIndia digital maps comprehensively 6.29 million kilometres of roads in India (98.50% of India's road network)
sourceCustomer Segments
Over 5000 enterprises and leading brands trust MapmyIndia
sourceCustomers include PhonePe, Flipkart, Yulu, HDFC Bank, Airtel, Hyundai, MG Motor, Avis, Safexpress and Goods and Service Tax Network.
sourceFor Consumers Enjoy doorstep navigation, real-time hyperlocal updates and vehicle GPS tracking.
sourceCustomer Relationships
Long Term revenue contracts of 3-5 years provide good revenue visibility
sourceThe technology partnership with MapmyIndia is integral to our goal of 'delivering happiness' to our consumers. Integrating their APIs with McDelivery is helping us deliver a great consumer experience while keeping our operations cost-effective and efficient.
sourceChannels
provides products, platforms, application programming interfaces ("APIs") and solutions across a range of digital map data, software and IoT for the Indian market under the 'MapmyIndia' brand, and for the international market under the 'Mappls' brand.
sourceIndia's super app for maps, mobility, safety, hyperlocal social discovery and more.
sourceKey Activities
since 1995, through continuous field surveys and state-of-the-art mapping technology, has built its proprietary MapmyIndia Maps
sourceKey Resources
has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, reliable, full-featured and continuously updated digital map dataset for all India.
sourceHas combined workforce of 734 employees in India and overseas.
sourceKey Partnerships
MapmyIndia's maps often come pre-loaded in vehicles, including Hyundai and Jaguar, and also offer the back-end technology for ride-sharing apps, including Ola.
sourceFlipkart's investment helps strengthen MapmyIndia as an independent mapping company, continuing to serve all consumers and enterprise customers across all industries.
sourceCE Infosystems powers Yahoo Maps, and has also tied up with Wayfinder and Airtel for GPS, apart from providing business solutions like storelocator and GPS based tracking.
sourceRevenue Streams
90% of the company's revenue in the last fiscal came from the sale of map data and software whereas the remaining 10% came from the sale of internet of things (IoT) products.
sourceBusiness model is to charge customer fees per period based on per vehicle, per asset, per transaction, per use or per user basis. It may be as subscription fees, royalties or annuities for licenses & usage rights to proprietary digital offerings.
sourceRevenue mix for H1FY22: Automotive (39%), Corporate (54%), Government (5%) and Retail (2%).
sourceCost Structure
The cost of IoT devices, employee benefits, and outsourced technical services were the major cost elements, pushing the total cost of the firm to Rs 90 crore in Q4 FY25
sourceinvesting over ₹200 crore on technology to develop 3D data visualisations, telematics, and navigation systems
sourceFAQs on MapmyIndia
What is MapmyIndia's business model?
MapmyIndia's core value proposition centers on India's leading digital mapping provider, Powers global tech giants' location data, Comprehensive nationwide road coverage.
How does MapmyIndia make money?
MapmyIndia's cited revenue streams include Map data & software licensing, Subscription, royalty & annuity fees, Segment mix: Automotive, Corporate, Government, Retail.