mCaffeine Soonicorn
mCaffeine is a personal care D2C brand that began with coffee-based face care products and later diversified into body care, hair care, and bath products infused with tea.
mCaffeine: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 29 Mar 2022 | Series C | $31 Mn+ | Paragon Partners Amicus Capital RPSG Capital Ventures Sharrp Ventures Singularity AMC | source |
| 20 Sep 2020 | Series B | ₹42 Cr | Amicus Capital Aman Gupta RPSG Ventures Telama Investments | source |
| 3 Jun 2019 | Series A | $2 Mn | RP-SG Ventures Apurva Salarpuria KRS Jamwal LV Angel Fund Telama Investments | source |
| 11 Mar 2018 | Seed | $500K | Harminder Sahni | source |
| 20 Dec 2016 | Angel | $300K | Harminder Sahni | source |
Recent Signals
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21 Mar 2026 · financial
mCaffeine's FY25 revenue stalls at ₹187.5 Cr while parent Pep Technologies' consolidated loss narrows 81% on Hyphen's growth source -
16 Sep 2025 · ma-strategic
mCaffeine's parent company is PEP Brands, which also owns skincare label Hyphen (cofounded by actor Kriti Sanon) source
News on mCaffeine
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Who founded mCaffeine?
mCaffeine was founded by Tarun Sharma, Vaishali Gupta, Vikas Lachhwani, Mohit Jain, Saurabh Singhal in 2016.
How much funding has mCaffeine raised?
mCaffeine has raised $39.46 Mn across 5 tracked funding round(s), most recently on 2022-03-29. Figures are compiled from cited public sources.
Who are the investors in mCaffeine?
Investors in mCaffeine include Paragon Partners, Amicus Capital, RPSG Capital Ventures, Sharrp Ventures, Singularity AMC, Aman Gupta, RPSG Ventures, Telama Investments.
What does mCaffeine do?
mCaffeine is a personal care D2C brand that began with coffee-based face care products and later diversified into body care, hair care, and bath products infused with tea.
Where is mCaffeine headquartered?
mCaffeine is headquartered in Mumbai, Maharashtra, India.
What is mCaffeine's business model?
mCaffeine's core value proposition centers on Caffeine & tea-infused personal care, Sensorial, intentionally-crafted product experience.
How does mCaffeine make money?
mCaffeine's cited revenue streams include Direct-to-consumer product sales.