MedGenome
MedGenome: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
End-to-end multiomics testing capability across all major disease areas from South Asia's largest CAP-accredited facility.
sourceOver 1,300 genetic tests spanning oncology, inherited disease, reproductive health, infectious disease and preventive wellness.
sourceDiagnostic tests delivered at global quality standards but priced for accessibility across South Asia.
sourceA proprietary, independent NGS lab and genetic-variant dataset built on India's unusually diverse population genetics.
sourceCustomer Segments
Direct end-patients undergoing clinical genetic testing across oncology, reproductive health, inherited disease and infectious disease categories.
sourceA pan-India network of partnered hospitals and referring clinicians that source samples for MedGenome's lab network.
sourceGlobal pharma and biotech firms that use MedGenome's genomic research services and South Asian variant data for drug development.
sourceCustomer Relationships
Long-running B2B2C relationships with thousands of partnered hospitals and clinicians who route patient samples to MedGenome.
sourceA self-serve personal genomics/wellness testing line sold directly to individual consumers, launched September 2021 per contemporaneous BioSpectrum India coverage (also corroborated by Atlas signal id 769); the company's own about-us page separately states 2022 without elaboration.
sourceChannels
Genetic tests are ordered through a large network of partnered hospitals and referring clinicians across India.
sourceMedGenome has acquired stakes in regional diagnostic chains (Trident, GenX, Green Cross, Medcare, Siddhi, Prognosis) to reach Tier 2/3 cities.
sourceMedGenome's direct-to-consumer personal genomics division. Launched September 2021 per contemporaneous BioSpectrum India coverage (also corroborated by Atlas signal id 769); the company's own about-us page separately states 2022 without elaboration.
sourceA US lab acquired from Lifecode Health extends MedGenome's genomic services directly to American biotech and pharma customers.
sourceKey Activities
Core operations of running genetic tests and sequencing exomes/genomes at scale.
sourceA steady cadence of majority-stake acquisitions of regional diagnostic chains to extend reach into Tier 2/3 India.
sourceResearch programs developing proprietary biomarker suites for cancer immunotherapy and other disease areas.
sourceKey Resources
Cumulative exome and genome sequencing volume built up over more than a decade of operation.
sourceA large in-house team of scientists, genome analysts and bioinformatics engineers.
sourceKey Partnerships
MedGenome is a founding member of this nonprofit consortium sequencing 100,000 Asian genomes, committing capital and data-science capacity.
sourceSequencing-technology partner; MedGenome was first in South Asia to deploy Illumina's NovaSeq X Plus platform.
sourceLife-sciences-focused investor and strategic partner across two funding rounds (2022 and 2025).
sourceRevenue Streams
Fees from processing genetic tests ordered by hospitals, clinicians and patients.
sourceSoftware and bioinformatics platform licensing sold alongside diagnostic services.
sourceGlobal biopharma researchers pay to access MedGenome's genetic-variant database for drug discovery and target validation.
sourceCost Structure
The cost of sequencing a whole human genome fell from over $10 million a decade earlier to approximately $1,000, per Chairman & Global CEO Sam Santhosh; MedGenome was the first company to bring this cost point to India and, at the time, the only Indian firm sequencing a full genome for under $1,000.
sourceAfter deploying Illumina's NovaSeq X Plus sequencing platform, MedGenome said it anticipates bringing the reagent cost of human whole-genome sequencing down to $200.
sourceMedGenome Labs Limited's total expenses were approximately ₹276.3 crore in FY25, down 17% year-on-year, against an estimated EBITDA of ₹81.0 crore, per Inc42's analysis of the company's financial filings.
sourceFAQs on MedGenome
What is MedGenome's business model?
MedGenome's core value proposition centers on South Asia's largest CAP-accredited genomics lab, Broad test menu, Global quality at lower cost, India's most diverse genetic dataset.
How does MedGenome make money?
MedGenome's cited revenue streams include Clinical diagnostic testing fees, Bioinformatics & SaaS offerings, Research & drug-discovery data access.