Startup Atlas · Biotechnology

MedGenome

MedGenome Labs Limited Bengaluru, Karnataka Founded 2013 medgenome.com ↗
Sam Santhosh · Founder, Chairman & Global CEO Mahesh Pratapneni · Co-Founder & Group CEO
$247.5 MnTotal funding (tracked)
8Funding rounds
21 Jul 2025Last round

MedGenome: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

South Asia's largest CAP-accredited genomics labLargest CAP-accredited lab in South Asia

End-to-end multiomics testing capability across all major disease areas from South Asia's largest CAP-accredited facility.

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Broad test menu1,300+ genetic tests

Over 1,300 genetic tests spanning oncology, inherited disease, reproductive health, infectious disease and preventive wellness.

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Global quality at lower costGlobal quality, lower cost

Diagnostic tests delivered at global quality standards but priced for accessibility across South Asia.

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India's most diverse genetic datasetLargest independent NGS lab in India

A proprietary, independent NGS lab and genetic-variant dataset built on India's unusually diverse population genetics.

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Customer Segments

Patients & individuals200,000+ patients served

Direct end-patients undergoing clinical genetic testing across oncology, reproductive health, inherited disease and infectious disease categories.

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Hospitals & clinicians8,000+ hospitals

A pan-India network of partnered hospitals and referring clinicians that source samples for MedGenome's lab network.

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Pharmaceutical & biotech companiesB2B research clients

Global pharma and biotech firms that use MedGenome's genomic research services and South Asian variant data for drug development.

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Customer Relationships

Hospital & clinician partnership network8,000+ hospitals

Long-running B2B2C relationships with thousands of partnered hospitals and clinicians who route patient samples to MedGenome.

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Direct-to-consumer via GenessenseGenessense, launched Sept 2021

A self-serve personal genomics/wellness testing line sold directly to individual consumers, launched September 2021 per contemporaneous BioSpectrum India coverage (also corroborated by Atlas signal id 769); the company's own about-us page separately states 2022 without elaboration.

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Channels

Hospital & clinician referral network24,000+ clinicians

Genetic tests are ordered through a large network of partnered hospitals and referring clinicians across India.

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Regional diagnostic-lab acquisitions7 lab-chain acquisitions since 2016

MedGenome has acquired stakes in regional diagnostic chains (Trident, GenX, Green Cross, Medcare, Siddhi, Prognosis) to reach Tier 2/3 cities.

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Genessense (direct-to-consumer)Launched Sept 2021

MedGenome's direct-to-consumer personal genomics division. Launched September 2021 per contemporaneous BioSpectrum India coverage (also corroborated by Atlas signal id 769); the company's own about-us page separately states 2022 without elaboration.

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US CLIA-certified lab (Foster City, CA)Foster City, CA lab

A US lab acquired from Lifecode Health extends MedGenome's genomic services directly to American biotech and pharma customers.

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Key Activities

Genome sequencing & lab diagnostics600,000+ sequenced

Core operations of running genetic tests and sequencing exomes/genomes at scale.

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M&A-led network expansion7 acquisitions since 2016

A steady cadence of majority-stake acquisitions of regional diagnostic chains to extend reach into Tier 2/3 India.

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Biomarker & drug-discovery R&DOncoPept biomarker suite

Research programs developing proprietary biomarker suites for cancer immunotherapy and other disease areas.

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Key Resources

Sequencing scale600,000+ exomes/genomes sequenced

Cumulative exome and genome sequencing volume built up over more than a decade of operation.

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Scientific & bioinformatics talent160+ scientists, 150+ genome analysts, 70+ bioinformatics engineers

A large in-house team of scientists, genome analysts and bioinformatics engineers.

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Key Partnerships

GenomeAsia 100K consortium$10M founding commitment

MedGenome is a founding member of this nonprofit consortium sequencing 100,000 Asian genomes, committing capital and data-science capacity.

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IlluminaFirst in South Asia on NovaSeq X Plus

Sequencing-technology partner; MedGenome was first in South Asia to deploy Illumina's NovaSeq X Plus platform.

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Novo HoldingsRepeat strategic investor

Life-sciences-focused investor and strategic partner across two funding rounds (2022 and 2025).

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Revenue Streams

Clinical diagnostic testing fees300,000+ tests administered

Fees from processing genetic tests ordered by hospitals, clinicians and patients.

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Bioinformatics & SaaS offeringsBioinformatics/SaaS

Software and bioinformatics platform licensing sold alongside diagnostic services.

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Research & drug-discovery data accessBiopharma data licensing

Global biopharma researchers pay to access MedGenome's genetic-variant database for drug discovery and target validation.

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Cost Structure

Genome-sequencing cost fell to ~$1,000~$1,000 per genome (from $10M)

The cost of sequencing a whole human genome fell from over $10 million a decade earlier to approximately $1,000, per Chairman & Global CEO Sam Santhosh; MedGenome was the first company to bring this cost point to India and, at the time, the only Indian firm sequencing a full genome for under $1,000.

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Reagent-cost target: $200 per genome$200 reagent-cost target

After deploying Illumina's NovaSeq X Plus sequencing platform, MedGenome said it anticipates bringing the reagent cost of human whole-genome sequencing down to $200.

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Total operating expenses₹276.3 Cr total expenses, FY25

MedGenome Labs Limited's total expenses were approximately ₹276.3 crore in FY25, down 17% year-on-year, against an estimated EBITDA of ₹81.0 crore, per Inc42's analysis of the company's financial filings.

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FAQs on MedGenome

What is MedGenome's business model?

MedGenome's core value proposition centers on South Asia's largest CAP-accredited genomics lab, Broad test menu, Global quality at lower cost, India's most diverse genetic dataset.

How does MedGenome make money?

MedGenome's cited revenue streams include Clinical diagnostic testing fees, Bioinformatics & SaaS offerings, Research & drug-discovery data access.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: novoholdings.dk · Last verified 7 Sep 2026. · Report a correction