Mettl Acquired
Mettl: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Assessments simulate a candidate's actual day-to-day job tasks rather than generic testing.
sourceFacial and keystroke recognition verify the test-taker and monitor them via webcam during online tests.
sourceCustomer Segments
Named corporate clients using Mettl's assessment platform for hiring/training.
sourceBroad customer base spanning corporates, sector skill councils and educational institutions across many countries.
sourceCustomer Relationships
Channels
Key Activities
Building and running proprietary test content, scored using big data analytics.
sourceCustom coding assessments are graded automatically by Mettl's algorithms in real time.
sourceKey Resources
Key Partnerships
MY Growth Partners — Investor Kalaari Capital — Investor Blume Ventures — Investor Dr. Puranjaya Singh — Investor Naveen Tewari — Investor Mercer — Acquisition
Revenue Streams
Organisations use Mettl's SaaS platform to run assessments that measure talent.
sourceMettl also licensed its technology as a standalone platform for clients to run their own assessment content.
sourceCost Structure
FAQs on Mettl
What is Mettl's business model?
Mettl's core value proposition centers on Hands-on skills assessment, Anti-cheating proctoring.
How does Mettl make money?
Mettl's cited revenue streams include SaaS assessment subscriptions, Standalone platform licensing.