Startup Atlas · Consumer Services

Milkbasket Acquired

Aaidea Solutions Private Limited ● Gurugram, Haryana ● Founded 2015 ● milkbasket.com ↗

Anant Goel · Co-founder & CEO Ashish Goel · Co-founder Anurag Jain · Co-founder Yatish Talvadia · Co-founder

$28.66 MnTotal funding (tracked)

7Funding rounds

23 Jun 2020Last round

Milkbasket: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Daily micro-delivery of household essentials before 7am

A subscription-based micro-delivery model built on the Indian habit of daily milk delivery, extended to a full basket of groceries and daily essentials delivered every morning.

source

Customer Segments

Subscribing households in NCR/Hyderabad/Bengaluru1.3 lakh households (Jun 2020)

Households needing daily doorstep restocking of milk, groceries and FMCG items.

source

Customer Relationships

Prepaid in-app wallet, top-up subscription

No per-order checkout; customers keep a prepaid wallet balance topped up as needed.

source

Channels

Mobile app with midnight order cutoff, 5-7am delivery

Orders placed via the Milkbasket app up to midnight are delivered to the doorstep the same morning.

source

Key Activities

Inventory-led sourcing direct from brands source

Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Inflection Point Ventures — Investor BeeNext — Investor Blume Ventures — Investor Kalaari Capital — Investor Mayfield — Investor Unilever Ventures — Investor

Revenue Streams

Delivery charges, subscriptions and transaction commissions source

Cost Structure

No cited public information yet.

FAQs on Milkbasket

What is Milkbasket's business model?

Milkbasket's core value proposition centers on Daily micro-delivery of household essentials before 7am.

How does Milkbasket make money?

Milkbasket's cited revenue streams include Delivery charges, subscriptions and transaction commissions.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 27 Aug 2026. · Report a correction