Startup Atlas · Fintech

mPokket

Mpokket Financial Services Private Limited Kolkata, West Bengal Founded 2016 mpokket.in ↗
Gaurav Jalan · Co-Founder & CEO Samarjit Choudhury · Co-Founder (2014-2018, ex)
$62.24 MnTotal funding (tracked)
2Funding rounds
5 Mar 2024Last round
1,904Team size (sourced)

mPokket: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant small-ticket credit with no income history needed

From small-ticket loans which start from Rs 500 to loans that may even go up to Rs 20,000, made available instantly via the mobile app, using proprietary credit models that take into account multiple unrelated alternate data points rather than traditional creditworthiness metrics.

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Fast, fully digital approval

Homepage markets "Approval in 7 mins" and "100% Online" processing, positioned as "Transparent. Reliable. Here for You."

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Customer Segments

College studentsCore original segment

College students in India who do not generally have any kind of income but need urgent small-ticket cash.

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Young working professionals & self-employed

mPokket offers credit, insurance and career acceleration products to underserved youth, including working professionals and self-employed individuals.

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Freshers, interns and business owners

Site lists freshers/interns, salaried employees, self-employed individuals and business owners as borrower segments alongside gender-specific (women/housewife) loan products.

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Customer Relationships

Direct customer support via phone and email9 AM-7 PM, 7 days/week

mPokket maintains a dedicated customer care phone line and support email address for borrowers, staffed daily (not just weekdays).

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Self-service digital onboarding with formal grievance redressal50M+ users

Borrowers register, complete KYC and get approved entirely inside the mPokket app without branch or agent interaction; a dedicated 'Lodge A Complaint' channel and Grievance Redressal Policy handle disputes.

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Revolving credit relationship (repeat borrowing within a set limit)Up to Rs 2,00,000 limit

mPokket allocates each borrower a credit limit and lets them draw down and re-borrow multiple times within that limit, functioning as an ongoing revolving relationship rather than a single one-off loan.

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Channels

Mobile app

Loans are made available instantly via mPokket's mobile app; users install the app, register, submit KYC and get approved within the app.

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Key Activities

Alternate-data credit underwriting

mPokket uses proprietary credit models that take into account multiple unrelated alternate data points to assess borrowers without traditional credit history.

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Borrower risk monitoring

The company limits the amount of money a student can borrow and tracks how they are spending that money to discourage reckless borrowing.

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Key Resources

Own RBI-approved NBFC license

mPokket is a digital lending platform, which is generally considered safe for borrowing, as it is an RBI-approved NBFC (Non-Banking Financial Company).

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Proprietary alternate-data credit models

mPokket uses proprietary credit models that take into account multiple unrelated alternate data points, rather than relying only on traditional creditworthiness metrics.

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Key Partnerships

Lending Service Provider - Maybright Ventures Private Limited

mPokket operates under a Lending Service Provider (LSP) structure per RBI digital lending norms; Maybright Ventures Private Limited is named as the LSP handling marketing, loan origination, KYC assistance, collections and customer support on the platform's behalf.

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Digital lead-generation & distribution partners9 lead partners

mPokket sources borrower leads through a disclosed network of fintech and lending-marketplace partners: Buddy Loan (BValue Services), Bajaj Markets (Bajaj Finserv Direct), ZET Technolabs, Moneyfy (Tata Capital), Quid Innovations, Keshva Credit, Cready (SwitchMyLoan), IndiaLends (GC Web Ventures) and Airpay Payment Services.

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Debt collection & recovery partners

For collections and recoveries, mPokket's disclosed partners are Felidae Infosec Pvt Ltd, Dealz Management Technologies Private Limited, and Acenna Technology Solutions Private Limited.

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Debt capital partnership with BPEA Credit$60M debt raised

mPokket raised approximately $60 million (Rs 500 crore) in debt capital from BPEA Credit, the private credit platform of Baring Private Equity Asia, to fund its lending book.

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Revenue Streams

Processing fees

A processing fee of 4% + GST is levied, depending on the loan amount.

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Monthly interest on loans

mPokket loan interest rate ranges from 2% to 3.25% per month.

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Cost Structure

No cited public information yet.

FAQs on mPokket

What is mPokket's business model?

mPokket's core value proposition centers on Instant small-ticket credit with no income history needed, Fast, fully digital approval.

How does mPokket make money?

mPokket's cited revenue streams include Processing fees, Monthly interest on loans.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com · Last verified 7 Sep 2026. · Report a correction