Myntra Acquired

By 2014, Myntra's portfolio spanned around 150,000 products from over 1,000 brands, delivered to roughly 9,000 pincodes across India.

Myntra launched 'M-Now', delivering apparel, beauty and lifestyle products within 30 minutes, starting in Bengaluru.

Myntra's customer base skews heavily toward mobile: the large majority of site traffic and purchases come via smartphones rather than desktop.

Myntra ran 'Myntra Fashion Superstar,' a digital reality-based talent hunt show designed to identify and reward emerging fashion influencers, building community engagement around its platform beyond pure transactions.

Myntra's original business model let customers personalize products such as T-shirts, mugs and mouse pads, before the company pivoted away from personalization to a branded fashion marketplace in 2011.

Primary e-commerce channels for browsing and purchasing fashion and lifestyle products online, myntra.com.

Quick-commerce arm delivering within 30 minutes, launched in Bengaluru and expanded to other cities.

Myntra grew its merchandise selection to products from 350 Indian and international brands by 2012, and launched exclusive brand tie-ups on its platform including Fastrack Watches and Being Human.

In September 2017, Myntra negotiated the rights to manage 15 offline stores in India for European fashion brand Esprit Holdings, extending its retail operations beyond pure online commerce.

In October 2017, Myntra partnered with India's Ministry of Textiles to promote the handloom industry, extending its merchandising and sourcing activity beyond mainstream fashion brands.

Myntra built out its technology capabilities by acquiring Native5 (mobile app development), Cubeit (content aggregation), InLogg (e-commerce logistics technology) and Witworks (wearable devices), adding app, content and logistics-tech assets to its platform.

Myntra acquired rival Jabong.com in July 2016, consolidating catalog, technology and operations to become India's largest fashion e-commerce platform.

By the time of its 2014 acquisition by Flipkart, Myntra had built a user base of more than 50 million monthly unique visitors, a scale asset central to its position as a leading fashion marketplace.

Myntra operates as an independent brand under Flipkart's ownership since the 2014 acquisition, drawing on Flipkart's logistics and tech infrastructure.

Myntra bought a 51% majority stake in Bollywood actor Hrithik Roshan's activewear brand HRX in August 2016, with Roshan continuing as a minority shareholder.

Co-branding tie-up for Myntra's Mast & Harbour private label denim collection using Reliance's RElan FeelFresh anti-microbial, anti-odour fabric technology.

Core e-commerce marketplace revenue from selling apparel, footwear and accessories of partner brands online.

In-house fashion brands that carry higher margins than third-party brand sales; the largest, Roadster, had an estimated $100 Mn annualised revenue, with the private-label portfolio together estimated near $300 Mn a year.

Myntra reported a net loss of ₹151.20 crore in financial year 2017-2018, a year in which its standalone revenue also fell 80% to ₹427 crore.

In June 2016, Myntra's logistics staff went on strike over inadequate employee benefits and low wages, an episode that surfaced workforce compensation as a cost pressure within its logistics operations.