Startup Atlas · Diagnostics

Neuberg Diagnostics

Neuberg Diagnostics Private Limited Chennai, Tamil Nadu Founded 2017 neubergdiagnostics.com ↗
GSK Velu · Founder & Managing Director
$111.14 MnTotal funding (tracked)
1Funding rounds
10 Jan 2025Last round
5,500Team size (sourced)

Neuberg Diagnostics: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Broadest diagnostic test menu in the industry6,000+ test varieties

Neuberg claims capability across more than 6,000 test varieties, far exceeding the roughly 1,000 offered by even the largest hospitals.

source
Second-largest genomics player in India

Leading position in newborn screening and reproductive genomics testing, per the company's own Kotak Alt funding announcement.

source
Affordable, accessible diagnostics for all

Company mission framed around personalised medicine made accessible regardless of income or geography.

source

Customer Segments

General public seeking preventive & personalised diagnostics

Mass-market patients across income levels seeking accurate, affordable testing.

source
Patients needing advanced genomic/molecular testing

Oncology, reproductive medicine, inherited genetics, pharmacogenomics and nutrigenomics patients referred for specialised testing.

source

Customer Relationships

Mobile app self-service booking

Patients book lab, radiology and genetic tests, plus home sample collection, directly through Neuberg's own mobile app rather than visiting a branch.

source
Real-time phlebotomist tracking

For home sample collections, the app lets patients track their phlebotomist's live location on a map, similar to a delivery-tracking experience.

source
Digital reports with family account management

Patients can view, download and share reports (with access to past test history) and manage bookings for multiple family members under a single account.

source

Channels

Owned labs + franchisee network (hub-and-spoke model)160+ labs, 2,000+ collection centres (2023)

80% of labs are company-owned, the rest run as franchisees, organized in a hub-and-spoke structure.

source
10,000+ touch points across 250+ labs in 250 cities10,000+ touch points

Nationwide physical network as of the January 2025 Kotak Alt investment announcement.

source

Key Activities

High-volume diagnostic test processing30M+ tests/year

Neuberg's network of owned and joint-venture labs (Anand Diagnostic, Supratech, Ehrlich, Pulse Diagnostics, Global Labs, Minerva Diagnostics) collectively runs more than 30 million diagnostic tests a year.

source
M&A dealmaking, partnership structuring & integration

Chairman GSK Velu frames sourcing acquisitions, negotiating joint-venture structures, and integrating acquired labs onto the Neuberg platform as the company's core activity and growth engine.

source
Sustained network expansion (30% CAGR)30% CAGR vs 12-13% industry

Since its 2017 founding, Neuberg has grown at roughly double the diagnostics industry's rate through continuous lab and JV additions.

source
Pre-IPO fundraising to fund further M&A

Chairman GSK Velu describes ongoing capital raises as fuel for additional acquisitions ahead of a planned stock market listing within two years.

source

Key Resources

Neuberg Centre for Genomic Medicine (NCGM)20,000+ genomics samples/month

First private lab in India to acquire the NovaSeq6000 sequencer; runs facilities in Ahmedabad, Chennai and Raleigh (NC, USA).

source
CAP & NABL accredited lab network

Accreditation underpins trust and ability to run complex/high-end tests.

source
5,500-strong clinical & technical workforce (as of 2023)5,500 employees (2023)

Team of clinical pathologists, biochemists, geneticists and certified lab professionals.

source

Key Partnerships

Majority-stake joint ventures with regional lab leaders

Neuberg's core growth model: always take a majority stake in JVs with established regional players rather than build organically.

source
Pulse Diagnostics (Kolkata, Eastern India)51% stake

51% joint venture combining 10 Neuberg labs with Pulse Diagnostics' nine integrated diagnostic centres to cover Eastern/North Eastern India.

source
Star Imaging (Maharashtra)

Joint venture combining Neuberg pathology with Star Imaging's radiology to build Maharashtra's largest integrated diagnostics network.

source
Kotak Alternate Asset Managers — pre-IPO strategic investor

Kotak Strategic Situations India Fund II invested ₹940 crore to fund inorganic expansion ahead of a planned IPO.

source
MS Dhoni — brand ambassador

Cricketer MS Dhoni endorses the Neuberg brand.

source

Revenue Streams

Routine & advanced pathology, radiology and cardiology testing

Core fee-for-test revenue across biochemistry, histopathology, radiology, cardiology and pathology investigations.

source
Genomic & molecular diagnostics via NCGM20,000+ genomics samples/month

Higher-margin genomics testing for personalised medicine processed through the Neuberg Centre for Genomic Medicine.

source

Cost Structure

~Rs 1,000 crore spent building the lab network~₹1,000 crore

Cumulative capital expenditure to date on network expansion (labs, collection centres, equipment), per chairman GSK Velu -- reflecting how capital-intensive physical network buildout is for the business.

source
Rs 500 crore committed for next 3 years' expansion₹500 crore / 3 yrs

Neuberg plans a further Rs 500 crore of capital expenditure over the next three years to keep expanding its lab and collection-centre network.

source
Rs 50 crore flagship integrated Chennai facility₹50 crore / 60,000 sq ft

A single new integrated diagnostic centre in Chennai (CT, MRI, mammography, pathology and genomics under one roof) is being built on 60,000 sq ft at a cost of Rs 50 crore, illustrating the capex scale behind flagship facilities.

source

FAQs on Neuberg Diagnostics

What is Neuberg Diagnostics's business model?

Neuberg Diagnostics's core value proposition centers on Broadest diagnostic test menu in the industry, Second-largest genomics player in India, Affordable, accessible diagnostics for all.

How does Neuberg Diagnostics make money?

Neuberg Diagnostics's cited revenue streams include Routine & advanced pathology, radiology and cardiology testing, Genomic & molecular diagnostics via NCGM.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.kotakalternateasset.com · Last verified 7 Sep 2026. · Report a correction