Neuberg Diagnostics
Neuberg Diagnostics: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Neuberg claims capability across more than 6,000 test varieties, far exceeding the roughly 1,000 offered by even the largest hospitals.
sourceLeading position in newborn screening and reproductive genomics testing, per the company's own Kotak Alt funding announcement.
sourceCompany mission framed around personalised medicine made accessible regardless of income or geography.
sourceCustomer Segments
Mass-market patients across income levels seeking accurate, affordable testing.
sourceOncology, reproductive medicine, inherited genetics, pharmacogenomics and nutrigenomics patients referred for specialised testing.
sourceCustomer Relationships
Patients book lab, radiology and genetic tests, plus home sample collection, directly through Neuberg's own mobile app rather than visiting a branch.
sourceFor home sample collections, the app lets patients track their phlebotomist's live location on a map, similar to a delivery-tracking experience.
sourcePatients can view, download and share reports (with access to past test history) and manage bookings for multiple family members under a single account.
sourceChannels
80% of labs are company-owned, the rest run as franchisees, organized in a hub-and-spoke structure.
sourceNationwide physical network as of the January 2025 Kotak Alt investment announcement.
sourceKey Activities
Neuberg's network of owned and joint-venture labs (Anand Diagnostic, Supratech, Ehrlich, Pulse Diagnostics, Global Labs, Minerva Diagnostics) collectively runs more than 30 million diagnostic tests a year.
sourceChairman GSK Velu frames sourcing acquisitions, negotiating joint-venture structures, and integrating acquired labs onto the Neuberg platform as the company's core activity and growth engine.
sourceSince its 2017 founding, Neuberg has grown at roughly double the diagnostics industry's rate through continuous lab and JV additions.
sourceChairman GSK Velu describes ongoing capital raises as fuel for additional acquisitions ahead of a planned stock market listing within two years.
sourceKey Resources
First private lab in India to acquire the NovaSeq6000 sequencer; runs facilities in Ahmedabad, Chennai and Raleigh (NC, USA).
sourceAccreditation underpins trust and ability to run complex/high-end tests.
sourceTeam of clinical pathologists, biochemists, geneticists and certified lab professionals.
sourceKey Partnerships
Neuberg's core growth model: always take a majority stake in JVs with established regional players rather than build organically.
source51% joint venture combining 10 Neuberg labs with Pulse Diagnostics' nine integrated diagnostic centres to cover Eastern/North Eastern India.
sourceJoint venture combining Neuberg pathology with Star Imaging's radiology to build Maharashtra's largest integrated diagnostics network.
sourceKotak Strategic Situations India Fund II invested ₹940 crore to fund inorganic expansion ahead of a planned IPO.
sourceRevenue Streams
Core fee-for-test revenue across biochemistry, histopathology, radiology, cardiology and pathology investigations.
sourceHigher-margin genomics testing for personalised medicine processed through the Neuberg Centre for Genomic Medicine.
sourceCost Structure
Cumulative capital expenditure to date on network expansion (labs, collection centres, equipment), per chairman GSK Velu -- reflecting how capital-intensive physical network buildout is for the business.
sourceNeuberg plans a further Rs 500 crore of capital expenditure over the next three years to keep expanding its lab and collection-centre network.
sourceA single new integrated diagnostic centre in Chennai (CT, MRI, mammography, pathology and genomics under one roof) is being built on 60,000 sq ft at a cost of Rs 50 crore, illustrating the capex scale behind flagship facilities.
sourceFAQs on Neuberg Diagnostics
What is Neuberg Diagnostics's business model?
Neuberg Diagnostics's core value proposition centers on Broadest diagnostic test menu in the industry, Second-largest genomics player in India, Affordable, accessible diagnostics for all.
How does Neuberg Diagnostics make money?
Neuberg Diagnostics's cited revenue streams include Routine & advanced pathology, radiology and cardiology testing, Genomic & molecular diagnostics via NCGM.