NODWIN Gaming

NODWIN builds and runs live-format IPs — esports tournaments/leagues, music festivals and fan conventions — monetised through multiple layered revenue streams.

Company's own positioning: a leading entertainment-sector player focused on youth culture, esports and gaming in emerging markets.

NODWIN's agency and sponsorship business is paid by corporate brand clients seeking access to youth gaming audiences through IP execution, activations and sponsorships.

NODWIN builds and monetizes its IP portfolio for a youth audience spanning gaming, esports, music, anime, comics and comedy.

Beyond live attendees, NODWIN's broadcasts draw large digital audiences — its NODWIN Invitational Valorant tournament alone drew a multi-million cumulative viewership.

Cofounder Akshat Rathee has described NODWIN's approach to smaller, competing esports startups as supportive rather than purely competitive, giving them access to investors and opportunities.

Fans engage with NODWIN directly as consumers, discovering and booking access to its live IPs through ticketing platforms.

Tickets for NODWIN's flagship live IPs — Comic Con India, NH7 Weekender and DreamHack India — are sold exclusively through the District by Zomato app.

NODWIN distributes tournaments to mainstream audiences through TV and OTT platforms; its Battlegrounds Mobile India Masters Series is the only Indian esports tournament broadcast on national television.

NODWIN runs its live IPs directly across several international markets beyond India.

NODWIN's core activity is building and monetizing audience attention among youth through its portfolio of gaming, esports and pop-culture IPs.

NODWIN runs integrated marketing and activation campaigns for brand clients across the esports/gaming ecosystem, acting as a single vendor for all such activity.

Through subsidiary AFK Gaming, NODWIN produces esports and gaming journalism/media content.

Through subsidiary Planet Superheroes, NODWIN sells official licensed character merchandise across online and physical stores.

NODWIN owns and monetizes flagship IPs spanning esports leagues/tournaments, reality shows and festivals, including DreamHack India, NH7 Weekender, Comic Con India and the BGMI Masters Series.

Subsidiary Trinity Gaming gives NODWIN a managed network of gaming content creators and existing brand partnerships across major platforms.

Subsidiary Rusk Media Distribution gives NODWIN an in-house content studio producing social and OTT video IP for young-adult audiences.

Acquired subsidiary StarLadder adds two decades of global esports tournament-production experience, dating to CS 1.6 events in 2000.

Nazara acquired a 55% controlling stake in Jan 2018, making NODWIN a subsidiary; Nazara opted out of the July 2025 round, diluting its stake below 50% and becoming an associate-company shareholder.

Corporate brands that hire NODWIN's agency arm to execute IPs/activations.

NODWIN holds the South Asia media rights for the Esports World Cup, a key media-rights deal.

Owns and monetises its own IPs (tournaments, festivals, conventions) — roughly half of total revenue.

Executes IPs and activations for brand clients on a work-for-hire basis; the IP and agency sides split revenue roughly evenly.

Multiple monetisation streams layered on top of live IP formats.