Startup Atlas · Consumer Electronics

Noise Soonicorn

Nexxbase Marketing Private Limited ● Gurugram, Haryana ● Founded 2014 ● gonoise.com ↗
Amit Khatri · Co-founder Gaurav Khatri · Co-founder & CEO
$30 MnTotal funding (tracked)
2Funding rounds
9 Apr 2025Last round

Noise: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Democratising connected lifestyle tech

Brand mission centered on making smart wearable technology accessible.

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Market-leading smartwatch brand27.6% share, H1 2023 (IDC)

Regained the No.1 position in India's smartwatch category by shipment/market share.

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Customer Segments

No cited public information yet.

Customer Relationships

Community/brand-driven engagement

Positions the relationship as community and platform, not just transactional.

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Channels

Own website + e-commerce marketplaces

Primary D2C sales channel for the ~35-SKU product line (smartwatches, earphones, speakers).

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Offline retail outlets8,000+ offline outlets

Expanded omnichannel retail presence beyond online.

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Key Activities

Local (Make-in-India) manufacturing>95% of production in India

Bulk of production is domestic.

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Key Resources

Made-in-India manufacturing scale3 Mn+ made-in-India smartwatches shipped

First homegrown brand to hit this made-in-India shipment milestone, underpinning cost and supply advantages.

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Key Partnerships

Bose Corporation

Strategic investor since Dec 2023 and, from Apr 2025, appointed distributor for Bose's online/digital retail business in India.

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Revenue Streams

Smartwatch sales

Core wearables line driving revenue leadership.

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Wireless earphones and speakers

Additional hearables/audio product lines sold alongside smartwatches.

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Cost Structure

Material/procurement costs67.7% of FY24 expenditure

Largest cost line in FY24.

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FAQs on Noise

What is Noise's business model?

Noise's core value proposition centers on Democratising connected lifestyle tech, Market-leading smartwatch brand.

How does Noise make money?

Noise's cited revenue streams include Smartwatch sales, Wireless earphones and speakers.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com · Last verified 7 Sep 2026. · Report a correction