Startup Atlas · Fertility Clinics

Nova IVF Fertility Acquired

● Bangalore, Karnataka ● Founded 2011 ● novaivffertility.com ↗
Suresh Soni · Co-founder (via The GTI Group / Nova Medical Centers) Dr. Mahesh Reddy · Co-founder (Nova Medical Centers)
UndisclosedTotal funding (tracked)
0Funding rounds
—Last round

Nova IVF Fertility: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Self-cycle IVF using the couple's own eggs/sperm where possible

Preference for using patients' own gametes over donor cycles when medically feasible.

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Standardized international clinical protocols via IVI (Spain) partnership

Clinical/operating model standardized through technical collaboration with Spanish IVF chain IVI.

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Ethical, patient-first treatment over routine prescriptions

Positions itself against one-size-fits-all treatment protocols.

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AI-driven embryology and advanced lab capabilities

Investment in AI-based embryo selection and lab technology for better clinical outcomes.

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Customer Segments

Individuals/couples experiencing infertility

Primary patient segment seeking conception assistance.

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Patients seeking fertility preservation

Individuals wanting to freeze eggs, sperm, or embryos ahead of treatment.

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Patients requiring donor-assisted conception

Patients seeking egg/sperm donors as part of fertility treatment.

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Tier 2 and tier 3 city patients

Underserved regional markets targeted via partner/acquired clinics.

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Customer Relationships

Personalized treatment plans with counselling

Individualized medical management and ART plans rather than standardized packages.

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Ethical, transparent, patient-centric care approach

Emphasis on transparent pricing and ethics in the patient relationship.

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Channels

120+ clinics across 70+ cities pan-India physical network

Direct clinic network is the primary service delivery channel.

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Regional expansion through partner/acquired clinic networks

New market entry (e.g. Kerala) via partnership/acquisition with established local clinics like Craft Fertility.

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Key Activities

Delivering IVF/ART treatment cycles at scale

More than 10,000 IVF treatments performed annually as of 2019.

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Clinic network expansion via acquisitions/partnerships

Growth strategy includes acquiring established regional fertility clinics, e.g. Craft Fertility in Kerala (2026).

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Key Resources

60 IVF & gynaecology specialists and 50 embryologists (as of 2019)

Clinical staffing base reported at time of the 2019 AHH acquisition.

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World-class embryology labs and specialist clinical talent

In-house embryology labs and specialists cited as a core capability.

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Key Partnerships

Technical partnership with IVI, Spain's IVF chain

Founding technical partnership that standardized Nova's clinical/operating model.

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Owned by Asia Healthcare Holdings, backed by TPG Growth & GIC

Nova IVF is a portfolio company of AHH, a single-specialty healthcare platform.

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Craft Fertility (Kerala) partnership/acquisition

Regional clinical partner acquired for Kerala expansion.

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Revenue Streams

Fee-based IVF/ART treatment cycles with transparent pricing

Core revenue from IVF, ICSI, IUI and related fertility treatment fees.

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Fertility preservation services

Egg, sperm and embryo freezing/preservation offered as a distinct service line.

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Cost Structure

No cited public information yet.

FAQs on Nova IVF Fertility

What is Nova IVF Fertility's business model?

Nova IVF Fertility's core value proposition centers on Self-cycle IVF using the couple's own eggs/sperm where possible, Standardized international clinical protocols via IVI (Spain) partnership, Ethical, patient-first treatment over routine prescriptions, AI-driven embryology and advanced lab capabilities.

How does Nova IVF Fertility make money?

Nova IVF Fertility's cited revenue streams include Fee-based IVF/ART treatment cycles with transparent pricing, Fertility preservation services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.novaivffertility.com www.tpg.com in.linkedin.com www.novaivffertility.com · Last verified 9 Sep 2026. · Report a correction