Startup Atlas · Fertility & IVF

Oasis Fertility

Sadguru Healthcare Services Pvt Ltd Hyderabad, Telangana Founded 2009 oasisindia.in ↗
Dr. Durga G Rao · Co-Founder & Medical Director Kiran Gadela · Co-Founder & Managing Director
$56.2 MnTotal funding (tracked)
2Funding rounds
25 Aug 2022Last round

Oasis Fertility: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

69% IVF success rate vs 44% global average69% success rate

Oasis markets a clinically-differentiated success rate well above the global benchmark.

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In-house training academy (OSHERM)

Runs an accredited training academy for medical professionals, building a clinical-talent pipeline and research output.

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AndroLife male-infertility practice

Dedicated andrology vertical addressing male infertility, positioned as a first-of-its-kind offering.

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Personalised, data-driven treatment plans

Positions itself on scientific rigour and individualised protocols rather than one-size-fits-all treatment.

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Customer Segments

Couples facing infertility, across India

Serves patients seeking IVF, IUI, ICSI, egg freezing, and male- or female-factor fertility care, treated with individualised plans.

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Customer Relationships

0% interest EMI financing, no procedure cap

Offers interest-free EMI on treatment costs to widen access, advertised prominently on the patient-facing site.

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Channels

40+ fertility clinics across 25+ cities40+ clinics / 25+ cities

Physical clinic network is the primary delivery channel, expanded from an original South-India footprint to pan-India.

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Key Activities

Advanced reproductive-medicine treatments

Core activity is day-care IVF/ART clinical delivery across its clinic network.

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Clinical training academy (OSHERM)

Trains external medical professionals and publishes research, alongside core clinical service delivery.

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Key Resources

Multidisciplinary clinical team, 100 years combined experience

Team of doctors, technicians, nutritionists and therapists across the network.

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Key Partnerships

Kedaara Capital — growth-equity investor$50M, 2022

Kedaara Capital invested $50 million for a significant minority stake in 2022 to fund Oasis's expansion and strategic acquisitions; the deal also provided an exit to prior investor InvAscent.

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India Life Sciences Fund II (InvAscent) — early institutional investor$6.2M, 2016

India Life Sciences Fund II, advised by InvAscent, invested $6.2 million (INR 40 crore) in 2016 to fund clinic expansion; InvAscent's Managing Director joined Oasis's board as part of the deal.

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Consumer-financing partners (FIBE, Bajaj, Muthoot Finance, and others)

Partners with multiple third-party finance providers to offer patients EMI schemes on treatment costs, since standard health insurance rarely covers fertility treatment in India.

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Revenue Streams

Per-cycle IVF/ART treatment feesRs 90,000-2,50,000 per cycle

Charges patients per treatment cycle for IVF and related assisted-reproduction procedures; fees vary with protocol, medication, and diagnostics required.

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Add-on specialised procedure fees (ICSI, embryo freezing)

Charges additional fees on top of a base IVF cycle for specialised add-on procedures such as ICSI and embryo freezing.

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Standalone fertility diagnostic testing

Sells diagnostic tests such as AMH blood testing directly to patients at its clinics, independent of a full treatment cycle.

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Cost Structure

No cited public information yet.

FAQs on Oasis Fertility

What is Oasis Fertility's business model?

Oasis Fertility's core value proposition centers on 69% IVF success rate vs 44% global average, In-house training academy (OSHERM), AndroLife male-infertility practice, Personalised, data-driven treatment plans.

How does Oasis Fertility make money?

Oasis Fertility's cited revenue streams include Per-cycle IVF/ART treatment fees, Add-on specialised procedure fees (ICSI, embryo freezing), Standalone fertility diagnostic testing.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.prnewswire.com · Last verified 9 Sep 2026. · Report a correction