OneAssist

Positions itself as a single platform handling the legwork of protection and assistance for customers, rather than a narrow single-product insurer.

Core consumer pitch centers on protecting wallets and mobile phones from theft and damage.

Uses proprietary device-assessment tech so customers can enroll existing (not just newly purchased) smartphones in protection plans.

Company's own site cites over 4 million users onboarded via its assistance plans.

Broader customer base reached largely through partner ecosystems, per a 2026 partnership announcement.

Reaches end consumers indirectly through partner businesses' own customer bases (e.g. retail networks, fintech platforms).

The OneAssist app offers round-the-clock automated chat support plus real-time status updates on repair/claim requests, reducing the need for customers to call in for routine status checks.

Customers can browse, buy and manage device/wallet protection plans directly in the OneAssist app without needing to visit a branch or call in, positioned as a password-free digital experience.

For claims, pickups and repairs, OneAssist backs its self-service app with a large field agent network and toll-free helplines, giving customers direct human assistance when needed.

Direct-to-consumer app on iOS and Android for enrolling in and managing protection plans.

Distributes protection plans through third-party retail and fintech partners rather than solely direct-to-consumer.

Toll-free phone lines and a support email for enrollment/claims.

Maintains a large field agent network for device pickup, repair and claims fulfilment.

Runs proprietary AI assessment of a device's condition/eligibility before enrolling it in a protection plan post-purchase.

Proprietary AI platform using object detection, video diagnostics and OCR to assess the condition of used smartphones so they can be enrolled in post-purchase protection plans, cutting assessment time from hours/days to minutes.

Nationwide service infrastructure covering 615+ cities and over 19,000 pin codes underpins OneAssist's ability to fulfil pickup, repair and replacement commitments across India.

OneAssist has raised over $64M across 7 funding rounds (through a September 2021 Series E), providing the balance-sheet strength to underwrite protection plans and fund expansion.

Fortune 500 insurance services provider that invested in and underwrites/backs OneAssist's protection plans.

Retail-network fintech platform partnered with OneAssist to extend AI-powered smartphone protection to existing devices.

Paid plans covering accidental/liquid damage and extending manufacturer warranty coverage.

Paid plans covering card/wallet fraud protection and emergency travel assistance.

Retail partners earn incremental income by selling OneAssist protection as a bundled add-on at point of sale.

OneAssist's total expenses grew 21% year-on-year to Rs 652 crore in FY25 (from Rs 538 crore in FY24), rising roughly in step with revenue as the company narrowed its net loss.

Depreciation and amortization -- reflecting OneAssist's investment in physical service and technology infrastructure -- rose to Rs 34.5 crore in FY25.

Finance (borrowing/interest) costs fell 50% to Rs 44 lakh in FY25 from Rs 83 lakh in FY24, reflecting reduced reliance on debt financing.