Startup Atlas · Credit Cards

OneCard Unicorn

FPL Technologies Private Limited ● Pune, Maharashtra ● Founded 2019 ● getonecard.app ↗
Anurag Sinha · Co-Founder & CEO Rupesh Kumar · Co-Founder Vibhav Kirit Hathi · Co-Founder Hari Velayudan · Co-Founder & COO Devang Shah · Co-Founder & Chief Risk Officer
$287.88 MnTotal funding (tracked)
11Funding rounds
13 Jul 2026Last round
939Team size (sourced)

OneCard: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

No joining or annual fee metal credit card

OneCard, a metal credit card with no joining or annual fees.

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Full app-based card control

An intuitive app for digital payments enabling end-to-end management of credit cards issued by RBI-approved banks and financial institutions.

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Credit score monitoring via OneScore

OneScore app, having over two million users, helps consumers check and monitor their credit score.

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Customer Segments

First-time credit card seekers in India

The startup aims to build a full-stack solution to reimagine how people in India get their first credit card and engage with it.

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Customer Relationships

Privacy-first, no third-party data sale

OneScore, unlike rival credit-score apps that monetize customer data, does not share user data with third parties, positioning the relationship around trust.

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Channels

OneCard mobile app

The OneCard app is the primary channel through which users access co-branded credit cards and related products (OneScore, Wizely).

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Key Activities

Digital credit, payments and savings product management

Empowers businesses and organisations to digitally transform and seamlessly manage the entire product and customer lifecycle for credit, payment and savings-related products.

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Key Resources

Security/compliance certifications

Company states ISO/IEC 27001:2022 and PCI-DSS v 4.0.1 certification.

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Key Partnerships

Card-issuing bank partners

Partner banks/NBFCs listed on the company site: BOB Card, CSB Bank, Federal Bank, IDFC Bank, SBM Bank, South Indian Bank, Indian Bank.

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Revenue Streams

Business support services revenue (co-branded card + OneScore)

Revenue from providing business support services around its co-branded credit cards (via partner banks) and the OneScore credit-management app is reported as the company's sole source of income in its RoC-filed financials.

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Cost Structure

Advertisement & promotionRs 324 Cr (FY23)

Advertisement & promotion: Rs 324 crore, 32.4% of FY23 expenses.

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Employee benefit costsRs 131 Cr (FY23)

Employee benefit costs: Rs 131 crore in FY23, including Rs 45 crore of non-cash ESOP cost.

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Promotional/advertising spendINR 487.90 Cr (FY24)

Promotional/advertising expenses of INR 487.90 Cr in FY24, a 51% increase year-on-year.

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FAQs on OneCard

What is OneCard's business model?

OneCard's core value proposition centers on No joining or annual fee metal credit card, Full app-based card control, Credit score monitoring via OneScore.

How does OneCard make money?

OneCard's cited revenue streams include Business support services revenue (co-branded card + OneScore).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.falconebiz.com www.getonecard.app tracxn.com · Last verified 23 Oct 2026. · Report a correction