Startup Atlas · Auto-tech

Park+ Soonicorn

Gurugram, Haryana Founded 2019 parkplus.io ↗
Amit Lakhotia · Founder & CEO Hitesh Gupta · Co-Founder & CPTO
$53.41 MnTotal funding (tracked)
3Funding rounds
10 Jan 2023Last round

Park+: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Simplifying the process of owning a car

Single platform mission statement covering parking, FASTag, challan, insurance and other car needs.

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One-stop app for car-related tasks

Consolidates e-challan payment, FASTag, new car deals, valet parking and vehicle owner lookup in one product.

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Fast, automated vehicle access for businesses

B2B smart parking product promising near-instant vehicle entry and automated payments.

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Customer Segments

Individual car owners / commuters~60 Lakh car owners on platform

Retail app users booking parking, FASTag, insurance and challan services.

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Residential societies, offices and malls (B2B)3,000+ societies, 250+ offices, 40 malls

Deploys boom barriers, access control and parking products at societies, corporate offices and malls.

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Large corporate clients

Enterprise clients using Park+'s parking/access products at their premises.

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Customer Relationships

Self-service app backed by a dedicated support team

Retail users independently manage FASTag recharges, challan payments, insurance and parking bookings via the app, with a dedicated support team guiding them through each step.

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24/7 email support24/7

Park+ maintains a round-the-clock email support desk for queries on parking, FASTag, car insurance, roadside assistance and challan payments.

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In-app live chat support

Users can open the Help section inside the app to start a real-time chat with a support agent and get prompt solutions to their concerns.

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Personalized outreach for B2B enterprise leads

Businesses interested in valet parking or boom barrier services submit their details through a contact form and receive personalized follow-up from the Park+ team.

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Channels

Mobile app

Primary consumer-facing channel for booking parking and vehicle services.

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Website (parkplus.io)

Web channel for e-challan, FASTag, insurance and new car deals.

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Key Activities

Smart parking & vehicle access deployment for businesses

Deploys automated boom barriers, gate automation and vehicle access control at societies, malls and offices.

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FASTag issuance & EV charging network expansion

Expanded from core parking into FASTag issuance and EV charging network build-out.

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On-demand driver services (Drive+)

Launched an on-demand driver-hiring vertical.

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Key Resources

Largest discoverable parking slot inventory in India700 employees

Claims to run the country's largest discoverable parking slot network alongside a 700-strong workforce.

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FASTag transaction processing capability50 Lakh+ FASTag transactions

Cumulative FASTag transactions processed since launch.

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Key Partnerships

OEMs, insurers, dealers and banks

Partners with service providers to offer a bundled car-ownership experience.

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Mooving (battery swapping)2,000+ battery swapping stations

EV battery-swapping infrastructure partnership across NCR, Mumbai and Bengaluru.

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Real estate partners: Blackstone, Brookfield, Mindspace

Property partnerships that provide parking inventory.

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Revenue Streams

Sale of services (commissions, rentals, advertising, valet, parking)80% of FY24 operating income

FASTag commissions, access control rental, advertisement, valet service and parking made up the bulk of operating income.

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Sale of products

Hardware/product sales including access control systems and RF tags.

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FASTag merchant discount rate (MDR)

Revenue from partnerships with property owners and dealerships, plus MDR levied on FASTag transactions.

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Cost Structure

Employee benefits41% of FY24 expenditure, Rs 101 Cr

Largest cost center as of FY24.

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Cost of materials (FASTags, RF tags)Rs 58 Cr in FY24

Procurement cost for FASTags and related hardware.

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Advertising, legal, technology and other overheads

Remaining operating overheads.

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FAQs on Park+

What is Park+'s business model?

Park+'s core value proposition centers on Simplifying the process of owning a car, One-stop app for car-related tasks, Fast, automated vehicle access for businesses.

How does Park+ make money?

Park+'s cited revenue streams include Sale of services (commissions, rentals, advertising, valet, parking), Sale of products, FASTag merchant discount rate (MDR).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com parkplus.io · Last verified 7 Sep 2026. · Report a correction