Startup Atlas · Employee Benefits

Plum

Plum Benefits Insurance Brokers Pvt Ltd Bengaluru, Karnataka Founded 2019 plumhq.com ↗
Abhishek Poddar · Co-Founder & CEO Saurabh Arora · Co-Founder & CTO
$40.63 MnTotal funding (tracked)
4Funding rounds
26 Mar 2026Last round
449Team size (sourced)

Plum: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fast, hassle-free claims

Cashless discharge sometimes possible within 20 minutes; paperless processes with a 24/7 helpline

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Affordable group health coverage for SMEs

B2B2C model that partners with small businesses to provide health insurance coverage to employees and their family members, charging as little as $1 a month for an employee

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Integrated healthcare beyond insurance

Telehealth consultations, health checkups, wellness programs, mental health support and care coordination alongside group health, term life and personal accident insurance

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Customer Segments

Startups

High-performance tech with seamless integrations, an amazing employee app, and industry-leading NPS

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SMBs

Customizable plans backed by expert consultations, hassle-free onboarding and incredible claims experience

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Enterprises

Scalable and secure tech coupled with world-class service to ensure large teams are well taken care of

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Customer Relationships

Consultative onboarding with a dedicated policy consultant

Before a company signs up, a dedicated Plum consultant benchmarks its existing policy against industry peers and customizes a plan — an assisted-selling relationship rather than a self-serve quote tool.

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Dedicated account manager for enterprise/MNC clients

Enterprise and MNC clients are assigned a dedicated account manager for the ongoing relationship, with leadership-level escalation available if issues need resolving.

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Large in-house claims/care team with 24/7 support200+ claims specialists

Plum backs policyholders with an in-house claims and care team of 200+ specialists reachable via a 24/7 helpline, giving employees direct human help with claims rather than routing through HR or the insurer.

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AI self-service via PolicyGPT

For simple questions, employees can self-serve by chatting with PolicyGPT, an in-app AI assistant for instant policy and coverage answers, built into the employee mobile app.

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Channels

Digital admin dashboard + employee mobile app

Employers manage benefits via a digital dashboard while employees access coverage and claims through a mobile app

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API integrations with HRIS and insurer systems

Integrated APIs with top insurers and HRIS tools further enhance workflow efficiency

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Key Activities

Claims processing & reimbursement settlementcashless discharge in ~20 min

Processing cashless and reimbursement health-insurance claims is a core daily activity — cashless hospital discharge can be completed in as little as 20 minutes, and reimbursement claims that used to take over six months now settle within about a week.

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Insurance broking & policy design across an insurer panel

As an IRDAI-registered Direct Broker, Plum's team benchmarks and designs group health, term life and personal accident policies for client companies and places them with partner insurers rather than being tied to a single carrier.

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Building & operating the technology platform

Plum's engineering team built its insurance stack from scratch — the employee app, HR admin dashboard, and insurer/HRIS API integrations — instead of running policy administration through a manual servicing team.

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Telehealth & wellness service delivery

Beyond insurance, Plum's team runs direct care services — 24/7 doctor teleconsultations with instant e-prescriptions, annual health checkups and corporate health camps, and mental health support — as an ongoing activity alongside claims and policy administration.

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Key Resources

IRDAI Direct Broker license (Registration No. 897)

Plum operates as an IRDAI-registered Direct Broker (Life & General), Registration No. 897 — a license upgraded from a Corporate Agent registration that removed the prior INR 5 crore sum-insured cap and lets Plum select insurance partners and product lines more freely.

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Proprietary admin & claims-analytics platform60% admin time reduction

Plum built its own insurance-administration stack in-house — including a live claims tracker, HRIS integrations, bulk employee upload, and a 'Smart Report Engine' — which the company says cuts HR admin time by 60%.

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Security & compliance certifications

Plum holds ISO/IEC 27001:2013, SOC 2 Type 2, and GDPR certifications — intangible compliance resources used to reassure enterprise and MNC buyers on data security.

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Key Partnerships

Insurance underwriters

Plum maintains partnerships with ICICI Lombard, Care Health, Star Health and New India Assurance.

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Razorpay

Bangalore-based Razorpay has also partnered with Plum to give the fintech startup's clients a three-click, one-minute option to sign up for insurance coverage.

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Revenue Streams

Per-employee insurance premiums (B2B2C)

Plum offers health insurance coverage on a B2B2C model. The startup partners with small businesses to provide health insurance coverage to all their employees (and their family members), charging as little as $1 a month for an employee.

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Cost Structure

No cited public information yet.

FAQs on Plum

What is Plum's business model?

Plum's core value proposition centers on Fast, hassle-free claims, Affordable group health coverage for SMEs, Integrated healthcare beyond insurance.

How does Plum make money?

Plum's cited revenue streams include Per-employee insurance premiums (B2B2C).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.plumhq.com · Last verified 7 Sep 2026. · Report a correction