Purple Style Labs Soonicorn

Purple Style Labs positions itself as expanding the reach of India-based fashion brands to the world's biggest luxury markets.

An omnichannel platform where shoppers can discover and buy Indian designer wear both online and in physical experience centres.

Beyond retail, PSL incubates emerging Indian designer labels, providing sales, marketing, and technical support.

Buyers seeking premium/luxury Indian designer wear across womenswear, menswear, jewellery and accessories, both in India and internationally.

PSL has expanded internationally with a store in Mayfair, London, and plans for New York, Los Angeles, Dubai, and other fashion capitals.

In-house stylists provide personalised consultations both in-store and online, tailored to the customer's personality, occasion, and requirements.

Two multi-designer ecommerce platforms operated by PSL.

15+ offline multi-designer experience centres across major Indian cities plus one international store.

Myntra partnered with Pernia's Pop Up Shop to bring designer wear (up to INR 1.5 lakh) to Myntra's customers, entering the luxury segment.

PSL actively incubates young/emerging designer labels, providing sales, marketing and technical support in exchange for platform access.

Continued domestic and international store expansion, including plans for a large multi-designer flagship at the Ismail Building, Fort, Mumbai.

PSL acquires established Indian designer labels and brands (e.g. Pernia's Pop-Up Shop in 2019, Hemant Trivedi in 2021, Wendell Rodricks in 2020) and scales them through its own ecommerce and retail infrastructure.

A large, actively curated roster of designer brands across categories is the core inventory/resource behind the platform.

15+ owned offline experience centres across major Indian cities plus an international store, functioning as a key physical retail/brand-discovery resource.

Marquee Indian couturiers whose collections are retailed on the platform.

Myntra partnered with Pernia's Pop Up Shop to bring premium/designer wear to its customers as Myntra entered the luxury segment.

Collaborations such as 'Six Yards by Madhuri Dixit' and Amit Aggarwal as guest creative director for the Wendell Rodricks label.

Revenue from operations across the Pernia's Pop-Up Shop/The Stylist ecommerce platforms and Pernia's Pop-Up Studio offline stores; PSL discloses this as GMV-per-customer, a marketplace/commission-style retail metric.

PSL's South Mumbai flagship (former Zara site) carries a five-year lease at a very high monthly rent.

S&M spend as a share of revenue, which the company has been steadily reducing even while growing.