Startup Atlas · E-commerce

Purple Style Labs Soonicorn

Purple Style Labs Limited Mumbai, Maharashtra Founded 2015 purplestylelabs.com ↗

Omnichannel luxury fashion platform for Indian designer wear, operating Pernia's Pop-Up Shop and The Stylist through online and offline (Pernia's Pop-Up Studio) experience centres in India and abroad; also incubates young designer brands with sales, marketing, and technical support.

Abhishek Agarwal · Founder & CEO
$76.69 MnTotal funding (tracked)
6Funding rounds
13 Mar 2025Last round

Purple Style Labs: Funding Rounds

Date Round Amount Investors Source
13 Mar 2025 Series E $40 Mn Alchemy Long Term Ventures Fund Bajaj Holdings & Investment Minerva Ventures Fund SageOne Flagship Growth OE Fund Atul Gupta Cordelia Family Trust Kemfin Family Office Kiran Gems Family Office Mukesh Sawlani Neelesh Bhatnagar Pidilite Family Office PKM Capital (Mehta Family Office) Rahul Garg Rahul Kayan Ritesh Kamani Rupa Family Office S Four Capital Salil Taneja Family Office Satyen Kanoria Signet Family Office Singularity Growth Opportunities Fund I Sopariwala Exports Utpal Sheth Utsav Mitra Vineet Gautam Weikfield Family Office source
20 Nov 2023 Series D $8 Mn Sanket Parekh Atul Gupta Hira Group Family Office Masaba Gupta Neelesh Bhatnagar Rahul Garg Signet (Harish Shah Family Office) Singularity Growth Opportunities Fund I source
13 Apr 2023 Series C $14 Mn Masaba Gupta Singularity Growth Opportunities Fund I ValPro ValueQuest SCALE Fund Astarc Ventures Mukul Agrawal Neelesh Bhatnagar Yuj Ventures source
29 Jun 2022 Series B $10 Mn Akash Bhansali Girish Kulkarni Harminder Sahni Madhuri Dixit Nene Mukul Agrawal Navroz Udwadia Rahul Garg Rahul Kayan Rishi Vasudev Sumit Jalan Vineet Gautam Yuj Ventures source
13 Mar 2020 Angel ₹12.6 Cr Astarc Ventures Binny Bansal BNM Fincorp Foray Universal Consultancy Lemon Innovision Ventures Mukesh Sawlani Premier Financial Services Progressive Consultancy Rishi Vasudev Vistra ITCL Vivek Lath source
2 Aug 2018 Pre-Series A $3 Mn Astarc Ventures Binny Bansal Calcutta Angels Jitendra Gupta Operator VC source

Acquisitions

DateAcquirerAcquiredAmountSource
21 Jul 2021 Purple Style Labs Hemant Trivedi Undisclosed source
4 Dec 2020 Purple Style Labs Wendell Rodricks Undisclosed source

Recent Signals

  • 13 Jul 2026 · funding
    Purple Style Labs raises ~₹162.5 Cr in pre-IPO debt across 14 tranches source
  • 23 Jan 2026 · regulatory
    Purple Style Labs receives SEBI approval for ₹660 Cr IPO source
  • 23 Sep 2025 · financial
    Purple Style Labs files DRHP with SEBI for INR 660 Cr IPO source
  • 5 Aug 2019 · ma-strategic
    Purple Style Labs acquires Pernia's Pop-Up Shop, absorbing it as its flagship brand source

News on Purple Style Labs

L Litmus · by Lapaas

Got an idea like this one? Validate it with the same 9-block framework, free.

Start Free Validation

FAQs on Purple Style Labs

Who founded Purple Style Labs?

Purple Style Labs was founded by Abhishek Agarwal in 2015.

How much funding has Purple Style Labs raised?

Purple Style Labs has raised $76.69 Mn across 6 tracked funding round(s), most recently on 2025-03-13. Figures are compiled from cited public sources.

Who are the investors in Purple Style Labs?

Investors in Purple Style Labs include Alchemy Long Term Ventures Fund, Bajaj Holdings & Investment, Minerva Ventures Fund, SageOne Flagship Growth OE Fund, Atul Gupta, Cordelia Family Trust, Kemfin Family Office, Kiran Gems Family Office.

What does Purple Style Labs do?

Omnichannel luxury fashion platform for Indian designer wear, operating Pernia's Pop-Up Shop and The Stylist through online and offline (Pernia's Pop-Up Studio) experience centres in India and abroad; also incubates young designer brands with sales, marketing, and technical support.

Where is Purple Style Labs headquartered?

Purple Style Labs is headquartered in Mumbai, Maharashtra, India.

What is Purple Style Labs's business model?

Purple Style Labs's core value proposition centers on Global access to Indian luxury design, Curated omnichannel luxury designer wear, Incubation for young designer brands.

How does Purple Style Labs make money?

Purple Style Labs's cited revenue streams include Sale of curated designer wear (online + offline).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com entrackr.com · Last verified 7 Sep 2026. · Report a correction