Qwikcilver Acquired
Qwikcilver: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
End-to-end backend/technology for retailers to issue closed-loop and semi-closed-loop gift cards, redeemable at one brand or across multiple brands respectively.
sourcePositioned as the only full-stack gift-card services provider in India versus point competitors.
sourceGift cards under its Woohoo brand could be personalised with photos, text or audio for the recipient.
sourceCustomer Segments
Corporate customers using gift cards for employee rewards/incentives made up the bulk of revenue.
sourceRetail and consumer brands issuing branded gift cards through Qwikcilver's platform, including Levi's, Taj, Oberoi, Hackett, Infosys, Landmark Group, Amazon, Lakme Salon and Häagen-Dazs.
sourceIndividual consumers who buy and redeem gift cards directly through Qwikcilver's own consumer brand, Woohoo, launched in 2015.
sourceCustomer Relationships
Channels
Consumer-facing gift cards sold and redeemed online under the Woohoo brand, across partner brand stores.
sourceBackend gift-card issuance sold directly into partner retail brands and corporate gifting programmes across roughly 25 consumption categories.
sourceKey Activities
Key Resources
Key Partnerships
Future Group's group loyalty and analytics team partnered with Qwikcilver for corporate gifting initiatives.
sourceBritannia Industries Limited used Qwikcilver's platform to run loyalty, CRM and employee-engagement initiatives.
sourceCo-founder TP Pratap cited PVR (cinema chain) and Bru Café as examples of brands not traditionally known for gifting that used Qwikcilver gift cards to "productise" the customer experience.
sourceeBay India runs its gift-card category on ebay.in in partnership with Qwikcilver.
sourceAmazon was both a strategic investor (2014 round) and a client using Qwikcilver's gift-card infrastructure.
sourceRevenue Streams
Revenue split between the core Qwikcilver B2B gift-card platform and the Woohoo consumer gift-card brand.
sourceCost Structure
FAQs on Qwikcilver
What is Qwikcilver's business model?
Qwikcilver's core value proposition centers on Full-stack gift card technology, Category leadership / no full-stack competitor, Personalised gifting.
How does Qwikcilver make money?
Qwikcilver's cited revenue streams include Partnership commission, Core Qwikcilver B2B platform vs Woohoo consumer brand.