Startup Atlas · Baby Products

R for Rabbit

Ahmedabad, Gujarat Founded 2014 rforrabbit.com ↗

D2C baby and parenting-products brand offering strollers, car seats, baby gears, ride-ons, nursing and feeding equipment, tricycles, prams, baby bathtubs and other baby-care categories, sold via its own website/app, marketplaces (Amazon, Flipkart, FirstCry, Mothercare, Croma) and 2,000+ offline channel partners across India.

Kunal Popat · Co-founder & CEO Kinjal Popat · Co-founder
$17.82 MnTotal funding (tracked)
3Funding rounds
16 Jul 2025Last round

R for Rabbit: Funding Rounds

Date Round Amount Investors Source
16 Jul 2025 Series B ₹110 Cr (~$13 Mn primary) Filter Capital 3one4 Capital source
23 Mar 2023 Pre-Series B Undisclosed Negen Capital source
27 Oct 2021 Series A ₹40 Cr (~$5.34 Mn) Xponentia Capital source

Recent Signals

  • 16 Jul 2025 · funding
    Xponentia Capital fully exits R for Rabbit via ₹120 Cr secondary sale led by 3one4 Capital source

News on R for Rabbit

No coverage of R for Rabbit linked yet.

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FAQs on R for Rabbit

Who founded R for Rabbit?

R for Rabbit was founded by Kunal Popat, Kinjal Popat in 2014.

How much funding has R for Rabbit raised?

R for Rabbit has raised $17.82 Mn across 3 tracked funding round(s), most recently on 2025-07-16. Figures are compiled from cited public sources.

Who are the investors in R for Rabbit?

Investors in R for Rabbit include Filter Capital, 3one4 Capital, Negen Capital, Xponentia Capital.

What does R for Rabbit do?

D2C baby and parenting-products brand offering strollers, car seats, baby gears, ride-ons, nursing and feeding equipment, tricycles, prams, baby bathtubs and other baby-care categories, sold via its own website/app, marketplaces (Amazon, Flipkart, FirstCry, Mothercare, Croma) and 2,000+ offline channel partners across India.

Where is R for Rabbit headquartered?

R for Rabbit is headquartered in Ahmedabad, Gujarat, India.

What is R for Rabbit's business model?

R for Rabbit's core value proposition centers on Safety-certified, stylish baby gear, Quality, safety and innovative design, Rigorous safety testing.

How does R for Rabbit make money?

R for Rabbit's cited revenue streams include Baby gear and parenting-products sales.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 5 Sep 2026. · Report a correction