Startup Atlas · Debt Financing

Recur Club Investor

Recur Club Technologies Private Limited ● New Delhi, Delhi ● Founded 2021 ● recurclub.com ↗
Eklavya Gupta · Co-Founder and Co-CEO Abhinav Sherwal · Co-Founder and Co-CEO
$80 MnTotal funding (tracked)
2Funding rounds
29 Sep 2025Last round
2Tracked investments
122Team size (sourced)

Recur Club: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Non-dilutive, advisory-led debt capital

Positioned as "Advisory-led. AI-powered. Non-dilutive" capital, letting founders access growth funding without giving up ownership.

source
Fast disbursal, no personal guarantees

Site highlights "No personal guarantees required," "Flexible repayment schedules," and capital "in as little as 48 hours."

source
AI-driven underwriting and lender matching

Recur Club's AI credit engine (AICA) evaluates businesses across multiple parameters including revenue velocity, customer churn and business momentum to match borrowers to suitable lenders.

source

Customer Segments

SaaS and tech companies50% of customers

Roughly half of Recur Club's customer base by sector, alongside commerce and logistics businesses.

source
Commerce and logistics businesses50% of customers

The other roughly half of the customer base by sector.

source
Startups and SMEs (Rs 1 crore+ ARR)

Eligibility criteria include minimum Rs 1 crore ARR, six months of runway, and positive revenue growth.

source
Series A/B+ startups and larger SMEs (Recur Scale)

Recur Scale targets Series A, B, and beyond startups and SMEs with revenues of Rs 40 crore and above, across sectors including SaaS, e-commerce, manufacturing, EV, D2C and agritech.

source

Customer Relationships

Dedicated debt advisors for qualifying businessesRs 5 Cr+ revenue businesses

Recur Club offers a free advisory session with a dedicated debt advisor to any business earning above Rs 5 crore in revenue, providing personalized guidance through the funding process.

source
Self-service onboarding paired with instant AI analysis

Customers create an account and securely connect their financial data directly on the platform, after which Recur Club's AI engine begins analyzing the business immediately.

source
Founder community building (Bharat Ke Super Founders)

Recur Club co-created "Bharat Ke Super Founders," a startup reality show, extending its relationship with founders into community engagement beyond transactional lending.

source
Multi-channel applicant communication

Recur Club engages loan applicants across multiple channels, with users consenting to be contacted via phone, RCS, email, or WhatsApp regarding their application.

source

Channels

Direct online platform

Businesses sign up online, connect financial/accounting/billing/subscription data, and use a funding estimation calculator to access financing.

source
Founder/business media coverage

Recur Club's platform and funding news is featured across CNBC-TV18, The Hindu, ET Edge Insights, Inc42, YourStory, and Mint.

source

Key Activities

AI-based underwriting via AICA

Recur Club's proprietary AI credit engine (AICA) analyzes businesses across 200+ parameters and is used by 100+ financial institutions.

source
Structuring and disbursing debt products

Products include Recur Swift (up to Rs 10 Cr for startups with Rs 5+ Cr revenue), Recur Scale (up to Rs 250 Cr for startups/SMEs with Rs 40+ Cr revenue), and Rocket Loans (unsecured loans up to Rs 1 Cr in 48 hours), plus venture debt, invoice financing, lease financing and working capital financing.

source
Sector-specific lending funds

Recur Club has launched targeted funds such as a Rs 150 Cr fund for D2C brands on quick commerce and a $10 Mn Regreen Fund to back green/sustainable startups.

source

Key Resources

Proprietary AI credit engine (AICA)200+ parameters

Recur Club's core technology asset is AICA, a proprietary AI credit engine that evaluates businesses across 200+ parameters in real time and underpins the company's underwriting capability.

source
120+ person team across Delhi, Bengaluru, Mumbai120+ employees

Recur Club is staffed by a 120+ person team spread across offices in Delhi, Bengaluru, and Mumbai, led by co-founders Eklavya Gupta and Abhinav Sherwal, both IIM Calcutta alumni.

source
Equity and debt capital base from Series A$50M Series A

Recur Club's financial resources include $8M in equity from InfoEdge Ventures, LC Nueva, Physis Capital, String Ventures and IA Finvolve, plus a $42M debt allocation, raised via its 2024 Series A round.

source
Brand position as India's largest AI-native debt platformRs 3,000 Cr+ deployed

Recur Club brands itself as India's largest AI-native debt platform, citing over Rs 3,000 crore deployed across 2,000+ companies as evidence of scale and trust.

source

Key Partnerships

100+ lending partners

Recur Club's platform is backed by 100+ lending partners including banks, NBFCs, AIFs/credit funds and family offices.

source
Tata Capital, HSBC, Aditya Birla Capital

Named among Recur Club's 50+ lender partnerships as of early 2024.

source
Lighthouse Canton, RevX, CapSave, Credable, InCred Finance, Ugro, UC Credit, Tata Capital

Lending partners listed on Recur Club's website.

source
Enrission India Capital

Partnership announced August 2025 to boost capital access for startups, combining Enrission's early-stage investment expertise and investor network with Recur Club's AI-led credit infrastructure.

source

Revenue Streams

Commission on facilitated debt

Recur Club charges 0.5% to 3% commission from both borrowers and lenders depending on investor type and company profile.

source

Cost Structure

No cited public information yet.

FAQs on Recur Club

What is Recur Club's business model?

Recur Club's core value proposition centers on Non-dilutive, advisory-led debt capital, Fast disbursal, no personal guarantees, AI-driven underwriting and lender matching.

How does Recur Club make money?

Recur Club's cited revenue streams include Commission on facilitated debt.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.recurclub.com · Last verified 23 Oct 2026. · Report a correction