Recur Club Investor
Recur Club: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Positioned as "Advisory-led. AI-powered. Non-dilutive" capital, letting founders access growth funding without giving up ownership.
sourceSite highlights "No personal guarantees required," "Flexible repayment schedules," and capital "in as little as 48 hours."
sourceRecur Club's AI credit engine (AICA) evaluates businesses across multiple parameters including revenue velocity, customer churn and business momentum to match borrowers to suitable lenders.
sourceCustomer Segments
Roughly half of Recur Club's customer base by sector, alongside commerce and logistics businesses.
sourceThe other roughly half of the customer base by sector.
sourceEligibility criteria include minimum Rs 1 crore ARR, six months of runway, and positive revenue growth.
sourceRecur Scale targets Series A, B, and beyond startups and SMEs with revenues of Rs 40 crore and above, across sectors including SaaS, e-commerce, manufacturing, EV, D2C and agritech.
sourceCustomer Relationships
Recur Club offers a free advisory session with a dedicated debt advisor to any business earning above Rs 5 crore in revenue, providing personalized guidance through the funding process.
sourceCustomers create an account and securely connect their financial data directly on the platform, after which Recur Club's AI engine begins analyzing the business immediately.
sourceRecur Club co-created "Bharat Ke Super Founders," a startup reality show, extending its relationship with founders into community engagement beyond transactional lending.
sourceRecur Club engages loan applicants across multiple channels, with users consenting to be contacted via phone, RCS, email, or WhatsApp regarding their application.
sourceChannels
Businesses sign up online, connect financial/accounting/billing/subscription data, and use a funding estimation calculator to access financing.
sourceRecur Club's platform and funding news is featured across CNBC-TV18, The Hindu, ET Edge Insights, Inc42, YourStory, and Mint.
sourceKey Activities
Recur Club's proprietary AI credit engine (AICA) analyzes businesses across 200+ parameters and is used by 100+ financial institutions.
sourceProducts include Recur Swift (up to Rs 10 Cr for startups with Rs 5+ Cr revenue), Recur Scale (up to Rs 250 Cr for startups/SMEs with Rs 40+ Cr revenue), and Rocket Loans (unsecured loans up to Rs 1 Cr in 48 hours), plus venture debt, invoice financing, lease financing and working capital financing.
sourceRecur Club has launched targeted funds such as a Rs 150 Cr fund for D2C brands on quick commerce and a $10 Mn Regreen Fund to back green/sustainable startups.
sourceKey Resources
Recur Club's core technology asset is AICA, a proprietary AI credit engine that evaluates businesses across 200+ parameters in real time and underpins the company's underwriting capability.
sourceRecur Club is staffed by a 120+ person team spread across offices in Delhi, Bengaluru, and Mumbai, led by co-founders Eklavya Gupta and Abhinav Sherwal, both IIM Calcutta alumni.
sourceRecur Club's financial resources include $8M in equity from InfoEdge Ventures, LC Nueva, Physis Capital, String Ventures and IA Finvolve, plus a $42M debt allocation, raised via its 2024 Series A round.
sourceRecur Club brands itself as India's largest AI-native debt platform, citing over Rs 3,000 crore deployed across 2,000+ companies as evidence of scale and trust.
sourceKey Partnerships
Recur Club's platform is backed by 100+ lending partners including banks, NBFCs, AIFs/credit funds and family offices.
sourceNamed among Recur Club's 50+ lender partnerships as of early 2024.
sourceLending partners listed on Recur Club's website.
sourcePartnership announced August 2025 to boost capital access for startups, combining Enrission's early-stage investment expertise and investor network with Recur Club's AI-led credit infrastructure.
sourceRevenue Streams
Recur Club charges 0.5% to 3% commission from both borrowers and lenders depending on investor type and company profile.
sourceCost Structure
FAQs on Recur Club
What is Recur Club's business model?
Recur Club's core value proposition centers on Non-dilutive, advisory-led debt capital, Fast disbursal, no personal guarantees, AI-driven underwriting and lender matching.
How does Recur Club make money?
Recur Club's cited revenue streams include Commission on facilitated debt.