Ripplr

Positions itself as building India's largest digital-first distribution network for brands, replacing legacy stockist/distributor layers with a tech platform.

Single platform covering distribution, sales insights, stock management and payments.

Positions itself as building India's first plug-and-play model for distribution.

Order fulfillment, warehousing, logistics, collections and analytics for FMCG brands.

Warehousing, logistics, tracking and invoicing for e-commerce clients.

End-to-end supply chain solutioning for retailers.

Scale of the retailer network served as of the FY26 update.

Refrigeration, storage, inventory and logistics for dairy, meat and seafood clients.

Logistics, storage, tracking and compliance for white goods (appliance) brands.

Logistics, storage, tracking and compliance for perishable goods.

Ripplr sets up each new distribution relationship by onboarding brand principals, suppliers, warehouses and retail stores via the web, Excel upload, or its Salesman field app.

Ripplr maintains an ongoing data relationship with brand and retailer clients through real-time visibility, dashboards/reports, event alerts and analytics rather than a one-off transaction.

To deepen retailer relationships beyond order fulfillment, Ripplr has looked to offer an in-house credit product directly on its platform.

Ripplr manages the retailer payment relationship end-to-end — tracking collections, outstanding dues and settlement — rather than leaving payment handling to the brand.

Proprietary delivery app tracking delivered/partial-delivery/cancellation/attempt status and payment collections.

Own last-mile delivery covering both B2B and B2C fulfillment.

Ripplr's core activity is running end-to-end distribution operations — order fulfillment, warehousing, logistics, collections and analytics — on behalf of brand clients.

Ripplr built and operates four in-house apps — Salesman, Picker, Delivery and Collection — that run every stage from beat planning and order placing through stock allocation, dispatch, delivery tracking and payment.

Ripplr runs procurement operations for its distribution business, including purchase order management, goods receipt notes and purchase returns.

Ripplr operates physical warehouse infrastructure and transport — inventory management, manpower/quality control, vehicle dispatch and end-to-end fleet management.

In-house tracking technology stack for fleet/shipment visibility.

Distribution clients include major FMCG/consumer brands.

Distributes electronics brands.

Works with quick-commerce and retail companies on the logistics side.

Largest revenue driver, from acting as distributor of goods sold to retailers.

Secondary revenue stream from logistics/warehousing services.

As a principal distributor that buys and resells brand inventory, cost of materials consumed is Ripplr's largest expense line by far, running 77.5%-81% of total expenditure across FY23-FY25.

In FY24, purchases of stock-in-trade (cost of goods) was Ripplr's single largest expense line, out of total expenses of Rs 1,121.58 Cr that year.

Employee benefit expense was Rs 60.22 Cr in FY24, then declined sharply (33%) to about Rs 40 Cr in FY25.

Beyond goods and payroll, Ripplr's remaining costs — logistics, store operations, depreciation, finance costs, professional fees and misc. overheads — added roughly Rs 202 Cr in FY25.