ShareChat Unicorn

Moj (short video) and QuickTV (short/micro-drama) offer fast-paced, snackable, mobile-first entertainment formats for Indian audiences.

Ads platform promises multilingual targeting across 15+ languages, transparent pricing with daily budget controls, and a self-serve campaign manager to reach India's regional-language consumer base.

Users consuming and sharing content in India's regional/Indic languages. ShareChat was built after its founders identified an audience on Facebook and WhatsApp consuming Indic-language content, launching first in Hindi, Telugu, Malayalam and Marathi before adding more languages.

ShareChat's micro-drama business serves bite-sized, episodic drama content to a mobile-first audience; ~65 million monthly micro-drama viewers watching 700 million+ episodes daily across ShareChat's platforms.

Businesses of all sizes advertising via ShareChat/Moj Ads Manager to reach regional-language audiences in 15+ languages across a 325 million+ monthly active user base.

A flagship creator-relationship program on Moj offering genre-based training, mentorship, boot camps, one-on-one coaching, influencer townhalls, and city-based 'Creator Studios' for scripting/production support, plus community activations (Moj Madhouse, DayOuts, Ambassador Programs). ShareChat targeted creator earnings of INR 3,500 crore (~$450M+) by 2025 and 'one million superstar creators' via the program.

ShareChat built and operates 'Chatroom', a live audio/text hangout feature (launched March/April 2020 during COVID lockdowns) that lets users co-create voice-based communities, form recurring friend groups, and use virtual gifting to support hosts — functioning as an ongoing, self-sustaining relationship layer rather than a one-off content feed.

ShareChat's core relationship with its base is mediated through native-language UX and AI-personalized feeds across 15+ Indian languages, letting users in Tier 2/3/4 towns interact, post, and discover content entirely in their own language without needing English literacy — a differentiator versus pan-India English-first apps.

Core social networking mobile app.

Short-video platform launched by ShareChat on 29 June 2020.

Dedicated micro-drama/short-movie app; reported about 3 million subscribers as of mid-2026.

Self-serve advertising platform for brands (ads.sharechat.com).

ShareChat runs a combined human-plus-AI moderation pipeline that processes millions of daily posts (images, text, video) across languages, using multimodal ML models to flag Integrity Violating Content and route it for human review, since manual-only review is infeasible at this volume.

A continuous engineering activity of operating and scaling ShareChat's Google Cloud-based backend — including running GKE clusters, maintaining 220+ Spanner/Bigtable database tables (one at 14TB/~50 billion rows), and handling sudden traffic spikes (e.g. 500% growth during the Moj launch) without code changes.

ShareChat/Moj actively runs creator-facing operations: onboarding, genre-based training, mentorship and brand-collaboration matchmaking, plus building monetization rails (Virtual Gifting, Commerce Earnings, Creator Referral, Challenge rewards) to convert regional creators into sustained income earners on the platform.

Beyond the core feed, ShareChat's product team builds and runs distinct real-time social formats — most notably the audio-based Chatroom product engineered from scratch by a small internal team in 2020 — and iterates it into vertical communities (astrology, radio, talent, devotion).

ShareChat's core technical asset is its cloud infrastructure built on Google Kubernetes Engine, Cloud Spanner (real-time serving), Cloud Bigtable, Pub/Sub, Dataflow and BigQuery, which together serve its entire user base and ranking system. The company migrated 70TB of data and 60M+ users in a 5-hour zero-downtime cutover.

Mohalla Tech relies on Cloudflare's WAF, Bot Management, Rate Limiting, Argo Smart Routing, and Gateway API security to protect ShareChat and Moj from scraping, plagiarism, and automated abuse across its multilingual platforms, letting a lean security team maintain enterprise-grade protection at consumer-social scale.

A recommendation/ranking system trained on first-party engagement signals (clicks, shares, comments) across Hindi, Tamil, Bengali, Telugu, Marathi, Kannada, Gujarati and other Indian languages, built on Bigtable/Spanner for real-time feature serving — a core IP asset since no comparable off-the-shelf model exists for Indic-language ranking.

ShareChat/Moj's base of regional-language content creators — sourced largely from small towns rather than metro influencers — is itself a strategic resource, since it is what differentiates the platform's content supply from metro-centric, English-first competitors.

Strategic partnership announced 29 August 2022 to co-create advertising products and deepen brand engagement with ShareChat/Moj's audience; followed an earlier joint 'Bharat Report' research collaboration.

Live streaming and chatroom revenue was Rs 403 crore in FY24, 56.1% of total operating revenue and the single largest revenue line.

Advertising revenue was Rs 315.37 crore in FY24, up 23.5% year-on-year.

Server rent was Rs 559.57 crore in FY24, down 45.3% year-on-year as the company optimized infrastructure spend.

Employee costs were Rs 580.39 crore in FY24 (21.9% of total expenditure), including Rs 131.95 crore in ESOP expenses, down 16.8% amid workforce reductions.