Startup Atlas

Shop101 Acquired

Mumbai Founded 2015 shop101.com ↗
Abhinav Jain · Co-founder & CEO Aditya Gupta · Co-founder & CTO Kalpak Chhajed · Co-founder & CBO
$22.49 MnTotal funding (tracked)
4Funding rounds
10 Jul 2020Last round

Shop101: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Zero-investment social selling

Lets merchants sell products online and via social media with no upfront investment required to set up shop.

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End-to-end fulfillment for resellers

Handles the operational backend a reseller would otherwise need to build themselves.

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Customer Segments

Micro-entrepreneurs & resellers10M+ resellers

A network of resellers who run online storefronts through Shop101 to sell to end consumers, supported by supplier partners on the platform.

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Tier III/IV town buyers & sellers70%+ from tier III/IV towns

Majority of Shop101's transaction volume originates from smaller Indian towns and cities rather than metros.

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Customer Relationships

No cited public information yet.

Channels

WhatsApp, Facebook, Instagram

Resellers distribute their Shop101 storefront and products to buyers through mainstream social/messaging apps.

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Key Activities

No cited public information yet.

Key Resources

Reseller & supplier network10,000 supplier partners

Platform's core asset is its two-sided network connecting resellers to suppliers across thousands of towns.

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Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Kalaari Capital — Investor Stellaris Venture Partners — Investor Unilever Ventures — Investor Vy Capital — Investor Ramakant Sharma — Investor Raghunandan G — Investor

Revenue Streams

Logistics & payments service fees

Shop101 monetizes by charging for the operational services it bundles for resellers, not by taking a pure product margin.

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Cost Structure

No cited public information yet.

FAQs on Shop101

What is Shop101's business model?

Shop101's core value proposition centers on Zero-investment social selling, End-to-end fulfillment for resellers.

How does Shop101 make money?

Shop101's cited revenue streams include Logistics & payments service fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.business-standard.com www.shop101.com glance.com · Last verified 7 Sep 2026. · Report a correction