Startup Atlas · B2B E-commerce

ShopKirana Acquired

● Indore, Madhya Pradesh ● Founded 2015 ● shopkirana.com ↗
Tanutejas Saraswat · Co-Founder & CEO Sumit Ghorawat · Co-Founder Deepak Dhanotiya · Co-Founder
$50 MnTotal funding (tracked)
5Funding rounds
26 Jan 2022Last round

ShopKirana: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Direct retailer-brand connection via mobile app

Places orders, maintains inventory, optimizes delivery routes and payments for retailers.

source
Technology & supply-chain empowerment for retailers source

Customer Segments

Kirana retailers in tier II & III cities

Digitizes procurement for kirana (mom-and-pop) stores across tier II and III cities.

source
~100,000 retailers across 30 cities100,000 retailers / 30 cities source

Customer Relationships

Assisted onboarding via a training & development team source

Channels

ShopKirana mobile app source

Key Activities

Order placement, inventory management, delivery-route optimization & payments source
Retailer training & digital onboarding source
Embedded financial services (banking & loans) source

Key Resources

Proprietary retailer mobile app (technology platform)

ShopKirana's own retailer-facing app is the core technology asset through which orders are placed, deliveries scheduled and payments made.

source
Founding team: Sumit Ghorawat, Deepak Dhanotiya, Tanutejas Saraswat

ShopKirana was founded by Sumit Ghorawat, Deepak Dhanotiya, and Tanutejas Saraswat, who built the company's technology & supply-chain approach to connecting brands with kirana retailers.

source
Retailer distribution network reaching 50M+ consumers50 Mn Consumer Reach

ShopKirana's on-ground retailer network extends its reach to more than 50 million end consumers, per company-reported figures.

source

Key Partnerships

FMCG brands & distributors source
Udaan (acquirer, since July 2025)

ShopKirana was acquired by Udaan in an all-stock deal; integration aimed at expanding Udaan's reach in FMCG and HoReCa categories.

source

Revenue Streams

Product sales (procurement margin)99.71% of FY24 operational revenue source
Services revenueRs 1.26 crore in FY24, +85.29% YoY source
Embedded financial services (banking & loans) source

Cost Structure

Cost of procurement of products~90% of FY23 total expenditure source

FAQs on ShopKirana

What is ShopKirana's business model?

ShopKirana's core value proposition centers on Direct retailer-brand connection via mobile app, Technology & supply-chain empowerment for retailers.

How does ShopKirana make money?

ShopKirana's cited revenue streams include Product sales (procurement margin), Services revenue, Embedded financial services (banking & loans).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com www.shopkirana.com www.founderthesis.com · Last verified 23 Oct 2026. · Report a correction