Simple Energy
Simple Energy: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Flagship model, up to 265 km range per charge, starting at ₹1,94,999.
sourcePremium model, up to 400 km range per charge, starting at ₹2,34,999.
sourceEntry model, up to 190 km range per charge, starting at ₹1,71,999.
sourceMotor, controller, BMS, battery pack and other components developed in-house rather than outsourced.
sourceCustomer Segments
Commuters looking to move from petrol scooters to electric without range anxiety.
sourceBuyers wanting a single scooter usable for both city commuting and longer intercity trips.
sourceCustomer Relationships
Channels
Owned/partner-operated experience centres and showrooms across India.
sourceKey Activities
Design and manufacture of electric scooters, positioned as built in India.
sourcePlanned expansion of owned/partner stores and service centers across India.
sourceIn-house development of heavy rare-earth-free EV motors, reducing reliance on imported rare-earth magnets.
sourceKey Resources
Motor, controller, BMS, battery pack and other components designed in-house rather than bought off-the-shelf.
sourceDedicated facility manufacturing the company's rare-earth-free motors.
sourceKey Partnerships
MoU with the Tamil Nadu government for a large electric two-wheeler factory.
sourceAdopted Siemens' cloud PLM software for product lifecycle management.
sourceRevenue Streams
Three models sold: Simple OneS (from ₹1,71,999), Simple One (from ₹1,94,999), Simple Ultra (from ₹2,34,999).
sourceCost Structure
FAQs on Simple Energy
What is Simple Energy's business model?
Simple Energy's core value proposition centers on Simple One, Simple Ultra, Simple OneS, In-house engineering.
How does Simple Energy make money?
Simple Energy's cited revenue streams include Scooter sales, Simple SuperPack subscription, Extended warranty sales.