Startup Atlas · D2C

Sirona Hygiene

Sirona Hygiene Private Limited Gurugram, Haryana Founded 2015 thesirona.com ↗

D2C women's intimate, menstrual and toilet hygiene brand best known for PeeBuddy, a stand-and-pee device, alongside menstrual cups, sanitary pads, tampons, and period pain-relief patches.

Deep Bajaj · Co-Founder & CEO Mohit Bajaj · Co-Founder
$3.44 MnTotal funding (tracked)
3Funding rounds
20 Apr 2021Last round
128Team size (sourced)

Sirona Hygiene: Funding Rounds

Date Round Amount Investors Source
20 Apr 2021 Series A $3 Mn Indian Angel Network NB Ventures source
2 Jul 2019 Undisclosed Undisclosed follow-on / bridge investment Indian Angel Network source
9 Mar 2017 Pre-Series A ₹2.96 Cr (~$443K) Indian Angel Network source

Acquisitions

DateAcquirerAcquiredAmountSource
11 Oct 2024 Good Glamm Group Sirona Hygiene ₹450 Cr ($60 Mn) for remaining 49.42% stake source
21 Dec 2021 Good Glamm Group Sirona Hygiene ₹100 Cr (majority stake, percentage undisclosed) source

Recent Signals

  • 18 Feb 2025 · ma-strategic
    Founders buy back Sirona from The Good Glamm Group at sharply lower valuation source
  • 20 Apr 2021 · growth-traction
    Sirona claims 100% YoY growth and profitability since 2019, ahead of Series A source

News on Sirona Hygiene

No coverage of Sirona Hygiene linked yet.

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FAQs on Sirona Hygiene

Who founded Sirona Hygiene?

Sirona Hygiene was founded by Deep Bajaj, Mohit Bajaj in 2015.

How much funding has Sirona Hygiene raised?

Sirona Hygiene has raised $3.44 Mn across 3 tracked funding round(s), most recently on 2021-04-20. Figures are compiled from cited public sources.

Who are the investors in Sirona Hygiene?

Investors in Sirona Hygiene include Indian Angel Network, NB Ventures.

What does Sirona Hygiene do?

D2C women's intimate, menstrual and toilet hygiene brand best known for PeeBuddy, a stand-and-pee device, alongside menstrual cups, sanitary pads, tampons, and period pain-relief patches.

Where is Sirona Hygiene headquartered?

Sirona Hygiene is headquartered in Gurugram, Haryana, India.

What is Sirona Hygiene's business model?

Sirona Hygiene's core value proposition centers on Solving unaddressed intimate/menstrual hygiene issues, PeeBuddy - stand-and-pee device.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: bestmediainfo.com thesirona.com inc42.com tracxn.com enablersinvestment.com · Last verified 7 Sep 2026. · Report a correction