Startup Atlas · Consumer Credit

Slice Unicorn

Garagepreneurs Internet Private Limited Bengaluru, Karnataka Founded 2016 slicebank.com ↗
Rajan Bajaj · Founder & CEO
$352.75 MnTotal funding (tracked)
8Funding rounds
17 Oct 2024Last round
2,303Team size (sourced)

Slice: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fast, simple payments and credit access

slice app brings a fast and simple way to make payments and access credit through its cornerstone products: slice UPI first account and slice borrow.

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Reimagining a slow, confusing banking experience

slice's purpose is to make the world better at using money and time... We've all felt how slow, confusing, and complicated banking can be. So, we're reimagining it.

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Customer Segments

18M+ Indian consumers

Trusted by more than 18 million Indians, slice is a market leader in this rapidly growing segment.

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Young consumers aged 18-29 (core early base)Core early demographic (2021)

offers credit solutions for consumers aged 18-29

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Customer Relationships

24/7 in-app customer support24/7

The Slice app pairs self-service money management with round-the-clock customer support, so help is available at any time directly from the app.

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Self-service budgeting and money management

Slice positions itself as a comprehensive money-management tool, giving users budgeting tools, spending alerts, and personalized recommendations inside the app.

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Multi-channel support: phone, email, ticketing

Beyond the app, Slice runs a formal support operation with a toll-free helpline (1800-121-1905), a dedicated support email, and a Freshdesk-based complaint ticketing portal.

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Channels

slice mobile app

slice app brings a fast and simple way to make payments and access credit through its cornerstone products: slice UPI first account and slice borrow.

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Key Activities

Proprietary digital credit underwriting

Slice underwrites credit using UPI transactions, merchant payments data, and behavioural indicators rather than relying solely on traditional bureau-based credit models, aimed particularly at customers new to formal credit.

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Digital-first account opening and lending

Instead of expanding through bank branches, Slice prioritizes digital distribution -- customers open accounts, make payments, and apply for credit directly through its mobile platform.

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AI/GPT-powered underwriting, support and compliance

Slice has deployed AI and GPT-powered tools across underwriting analysis, customer support, and compliance workflows.

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NBFC-to-bank transition via NESFB mergerOct 2024

Slice executed a multi-year merger with North East Small Finance Bank, converting its NBFC lending business into a full-stack banking operation, completed in October 2024 after regulatory scrutiny.

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Key Resources

NBFC lending license (Quadrillion Finance)~5 years

Slice built its original lending business on a non-banking financial company license held by its subsidiary for about five years, before merging into a small finance bank in 2024.

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In-house core banking technology

Rather than licensing a vendor platform, Slice built its own microservices-based core banking system that integrates directly with its underwriting engine, fraud monitoring, and customer-facing products.

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Deposit base and lending book₹3,900 Cr deposits

As a small finance bank, Slice's deposit base surged 61% to ₹3,900 crore and its assets under management grew 27% to ₹3,800 crore by September 30, 2025, funding a technology-first unsecured lending book.

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Key Partnerships

Visa & SBM Bank (card issuance)

The company provides credit lines from ₹10,000 to ₹10 lakh through partnerships with Visa and SBM Bank.

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North East Small Finance Bank (merger)

Fintech firm Slice has successfully merged with North East Small Finance Bank

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Revenue Streams

Interest income on loans56% of FY23 revenue

Interest income on Slice's loan portfolio is its largest revenue line, accounting for 56% of total operating revenue and surging 3.5X to ₹472 crore in FY23 from ₹134 crore in FY22.

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Processing fees and commissions₹847 Cr total (FY23)

The remaining share of FY23 operating revenue (₹847 crore total) came from processing fees, internet handling charges, commissions, and service fees on loans.

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Merchant subvention and interchange income

Slice also earns subvention income from merchant partners such as Amazon and Flipkart for offering no-cost EMIs, alongside interchange income and late payment fees on card transactions.

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Cost Structure

Employee benefit expenses₹287 Cr (FY23)

Employee benefit costs rose to ₹287 crore in FY23 (up 2.9X from ₹99 crore in FY22), with a substantial ESOP component.

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Expense-to-revenue ratio above 100%₹1.50 spent per ₹1 earned

Slice's cost base has consistently outpaced revenue as it prioritizes growth -- the company spent ₹1.50 for every ₹1 of revenue earned in FY23, though this was an improvement on FY22's ratio.

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Advertising and promotion costs38.67% of FY22 expenses

In FY22, advertising and promotion was Slice's single largest expense line -- 38.67% of overall expenditure -- jumping 33.6X year-on-year to ₹209.79 crore.

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FAQs on Slice

What is Slice's business model?

Slice's core value proposition centers on Fast, simple payments and credit access, Reimagining a slow, confusing banking experience.

How does Slice make money?

Slice's cited revenue streams include Interest income on loans, Processing fees and commissions, Merchant subvention and interchange income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: in.linkedin.com currentaffairs.adda247.com · Last verified 7 Sep 2026. · Report a correction