Slurrp Farm
Slurrp Farm: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Core product claims on Slurrp Farm's own site positioning it against typical packaged kids' food.
sourceFamilies have access to over 55 millet-based, zero-junk products, from fun snacks for kids to pancakes, noodles, and cookies even grown-ups love.
sourceInstant Breakfast Mix | Made with Oats & Jowar | 100% Vegetarian; products labelled Gluten Free and Multigrain.
sourceCustomer Segments
Slurrp Farm markets instant cereals and food explicitly for kids who have started solids.
sourceProducts marketed as 'No Maida', 'No Refined Sugar', 'No MSG', 'Not Fried' for children's everyday diets.
sourceFamilies have access to over 55 millet-based, zero-junk products, from fun snacks for kids to pancakes, noodles, and cookies even grown-ups love.
sourceCustomer Relationships
The brand employs a digital-first approach across Meta, Google, and LinkedIn, balancing performance marketing with influencer partnerships to drive both immediate sales and long-term brand loyalty.
sourceAnushka Sharma joined as investor and brand ambassador, serving as an advocate for flagship brand Slurrp Farm and future brands.
sourceChannels
60-70% of revenue now comes from quick commerce & marketplaces, with the rest split between their website and retail stores.
source5,000+ retail touchpoints, expanding to 13,000 stores in the next 18 months.
sourceSelling across India, UAE, UK, and the US; also cited presence in Nepal and Singapore.
sourceKey Activities
Re-introduce sustainable, nutrient dense and diverse ingredients back into our children's diet.
sourceWholsum Foods launched its second brand, Mille, in June 2023, which focuses on millet-based products for adults.
sourceKey Resources
Key Partnerships
They won the Amazon Global Accelerator, cited as a key partnership supporting international expansion.
sourceSharma will serve as a brand ambassador for Wholsum Food, the parent company of Slurrp Farm, and will support the brand and sister companies to be launched.
sourceRevenue Streams
Website contributes a share of revenue alongside quick commerce and marketplaces.
source60-70% of revenue now comes from quick commerce & marketplaces, with the rest split between their website and retail stores.
sourcePhysical presence across around 5,000 stores in 80 Indian cities.
sourceFAQs on Slurrp Farm
What is Slurrp Farm's business model?
Slurrp Farm's core value proposition centers on No Maida, No Refined Sugar, No MSG, Not Fried, Millet-based, zero-junk product range, Gluten-free, multigrain, 100% vegetarian formulations.
How does Slurrp Farm make money?
Slurrp Farm's cited revenue streams include D2C website product sales, Quick commerce & marketplace sales, Modern trade / retail distribution.