Snitch Soonicorn

Snitch is known for reacting quickly to fashion trends and releasing new products on a weekly cadence.

Positioned as a D2C fast-fashion brand offering trendy and affordable apparel for men.

Snitch describes its design approach as designing styles in direct response to the latest trends.

Snitch positions itself as a fast-fashion menswear brand for young, trend-conscious men.

Snitch's own site describes its customer as the fashion-forward modern man seeking global-inspired styles.

Customers can raise a return or exchange request online within 7 days of delivery, with reverse pickup arranged by Snitch rather than requiring a call to support.

Snitch handles customer service issues such as order delays, damaged products, return status, and payment problems through direct Instagram messages and a dedicated WhatsApp number rather than a traditional call center.

Company leadership reports that customer retention, measured at both order and revenue levels, exceeds 100%, indicating strong repeat purchasing behavior.

Primary D2C channel — Snitch sells through its own website and mobile application.

58 physical stores across India as of the Series B announcement, including Bengaluru, Mumbai, Delhi and Gujarat.

Third-party marketplaces account for a small and shrinking share of revenue.

Continuously designs new styles in response to the latest fashion trends.

Actively expanding its network of offline retail stores across India, growing to 58 stores by the Series B announcement.

Snitch's operating model depends on lean manufacturing and a fast-turnaround supply chain that lets it release new designs weekly while keeping inventory cycles tight.

Company leadership credits several years of sustained brand-building as a core asset that now drives customer loyalty and retention.

Snitch operates a warehouse facility in Bengaluru, which it publishes as the return address for customers who self-ship items back.

Retail stores contributed 40-45% of FY25 revenue, up from 30% the prior year.

The large majority of sales come through Snitch's own channels rather than third-party marketplaces.

Marketplace sales account for roughly 15% of total revenue.

Snitch's largest cost line; more than doubled year-on-year in FY25.

Advertising and marketing spend rose during FY25 as the company scaled.

Employee benefit costs for FY25.

Additional overhead costs including rent, telephone charges and marketplace fees.