SolarSquare

Compensates customers if the promised electricity generation isn't delivered, framed as a fixed-deposit-like guaranteed return.

Positions itself as the first company in the country to offer performance guarantees on rooftop solar installations.

Residential customers who install rooftop solar systems on their homes.

Residential welfare associations/housing societies adopting shared rooftop solar installations.

Handles the entire customer journey from system design and sale through installation, permitting, financing, and after-sales service.

Works with local partners for expansion into Tier 2/Tier 3 cities while retaining quality control.

Back-end technology dashboards and merchant apps supporting installation and sales partners across the customer journey.

Designing and selling solar systems and installing them on customers' rooftops.

Building its own NBFC to offer fast loan approvals to residential solar buyers.

In-house engineered elevated mounting structure for rooftop solar panels, designed to withstand high winds; carries a 10-year warranty, a zero-rust guarantee, and IIT Bombay certification.

Co-founded in 2015 by Neeraj Jain, described as "an engineer with banking experience," and Nikhil Nahar; IIT Bombay graduate Shreya Mishra later joined as co-founder, bringing consumer-business expertise from her earlier startup Flyrobe.

Ready-to-install standardized solar kits replace custom on-site builds, cutting a typical residential rooftop installation down to six to seven hours.

Investing in proprietary technology to build systems for monitoring and managing residential solar installations remotely, underpinning its output-guarantee model.

Does not manufacture its own solar panels; procures them from panel vendors including Premier, Navitas, Adani and Rayzon.

Partnership with US solar-tech company Enphase pairs Enphase microinverters with SolarSquare's rooftop panel installations, extending warranty coverage and reliability for customers.

Forged partnerships with several banks so customers who prefer EMI financing can pay via monthly installments comparable to their electricity bill.

Core revenue from designing and installing residential rooftop solar systems.

Financing support/loans for residential solar buyers.

Newer home-energy offerings beyond core installation, including battery storage and energy management solutions.