Startup Atlas · Digital Lending

Stashfin Soonicorn

● Gurgaon, Haryana ● Founded 2016 ● stashfin.com ↗
Tushar Aggarwal · Founder & CEO Shruti Aggarwal · Co-founder
$423.92 MnTotal funding (tracked)
5Funding rounds
13 May 2025Last round

Stashfin: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Credit access for those banks won't serve

Extends credit lines/cards to segments banks avoid due to high operational cost-to-serve.

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Fast, 100% digital personal loans

Zero-hassle, fully digital loan process with round-the-clock fund availability.

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AI-driven real-time credit decisioning

Uses AI for credit scoring, risk assessment and real-time lending decisions.

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Customer Segments

Underserved, credit-thin middle-income Indians

Blue-collar workers and individuals aged 23-38 earning under $500/month whom traditional banks find too costly to serve with cards or credit lines.

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Armed forces personnel

Named as the startup's third core customer segment.

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Customer Relationships

High-frequency, self-service repeat lending

90% repeat loan rate; satisfied users interact with the platform an average of 10 times a year.

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Channels

Stashfin mobile app

Primary self-service channel; over 4 Cr (40M+) downloads and 40 lakh approved users across 1,000+ cities.

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Co-branded card partnerships (e.g. Mi StashFin Credit Line Card)

Distributes credit lines through OEM/brand co-branded Visa cards, disbursing funds from the Stashfin app within 90 seconds.

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Key Activities

AI-driven credit underwriting & risk assessment source
Operating the Stashfin tech platform & sourcing loan leads source
Raising & managing debt capital (NCDs, commercial paper, term loans, ECBs) source

Key Resources

NBFC lending license (Akara Capital Advisors Pvt Ltd) source
Proprietary AI-driven tech/underwriting platform (EQX Analytics Pvt Ltd) source

Key Partnerships

Visa — co-branded credit line cards source
Debt/lending partners (InnoVen Capital, Trifecta Capital, Northern Arc and others) source
Parent company Morus Technologies Pte Ltd (Singapore) and its investor group source

Revenue Streams

Interest income on personal loans source
Application processing, transaction & late-payment fees source
Cross-sell: investments, bonds, insurance & asset management products source

Cost Structure

Cost of borrowing / debt capital source
Credit costs & loan write-offs source
Operating expenses incl. non-cash share-based employee compensation source

FAQs on Stashfin

What is Stashfin's business model?

Stashfin's core value proposition centers on Credit access for those banks won't serve, Fast, 100% digital personal loans, AI-driven real-time credit decisioning.

How does Stashfin make money?

Stashfin's cited revenue streams include Interest income on personal loans, Application processing, transaction & late-payment fees, Cross-sell: investments, bonds, insurance & asset management products.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.stashfin.com www.stashfin.com www.stashfin.com · Last verified 7 Sep 2026. · Report a correction