Startup Atlas · Baby Care

SuperBottoms

Navashya Consumer Products Private Limited Mumbai, Maharashtra Founded 2016 superbottoms.com ↗

SuperBottoms is a Mumbai-based D2C brand building high-performance reusable cloth diapers and baby-care products aimed at reducing rashes and cutting disposable-diaper waste. Founded by Pallavi Utagi and her spouse Salil Utagi after Pallavi found existing cloth diapers "clunky and obsolete," the company has grown into India's largest reusable cloth-diaper brand, commanding around 60% share of the reusable bottomwear market, and…

Pallavi Utagi · Co-founder & CEO Salil Utagi · Co-founder
$10.31 MnTotal funding (tracked)
6Funding rounds
23 Aug 2023Last round
117Team size (sourced)

SuperBottoms: Funding Rounds

Date Round Amount Investors Source
23 Aug 2023 Series A1 $5 Mn Lok Capital Sharrp Ventures DSG Consumer Partners Saama Capital source
20 Jul 2023 Undisclosed Undisclosed Alia Bhatt source
12 May 2022 Series A ₹22.5 Cr (~$3 Mn) DSG Consumer Partners Saama Capital Venture Catalysts source
9 Nov 2021 Debt ₹3.5 Cr debt Alteria Capital source
6 Apr 2021 Series A $2 Mn DSG Consumer Partners Saama Capital Titan Capital Venture Catalysts source
31 Oct 2018 Seed $218.2K Titan Capital Venture Catalysts source

News on SuperBottoms

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FAQs on SuperBottoms

Who founded SuperBottoms?

SuperBottoms was founded by Pallavi Utagi, Salil Utagi in 2016.

How much funding has SuperBottoms raised?

SuperBottoms has raised $10.31 Mn across 6 tracked funding round(s), most recently on 2023-08-23. Figures are compiled from cited public sources.

Who are the investors in SuperBottoms?

Investors in SuperBottoms include Lok Capital, Sharrp Ventures, DSG Consumer Partners, Saama Capital, Alia Bhatt, Venture Catalysts.

What does SuperBottoms do?

SuperBottoms is a Mumbai-based D2C brand building high-performance reusable cloth diapers and baby-care products aimed at reducing rashes and cutting disposable-diaper waste. Founded by Pallavi Utagi and her spouse Salil Utagi after Pallavi found existing cloth diapers "clunky and obsolete," the company has grown into…

Where is SuperBottoms headquartered?

SuperBottoms is headquartered in Mumbai, Maharashtra, India.

What is SuperBottoms's business model?

SuperBottoms's core value proposition centers on High-performance, reusable cloth diapers, Reusable up to 300 times, Reduces rashes and disposable waste.

How does SuperBottoms make money?

SuperBottoms's cited revenue streams include Reusable cloth diapers and bumwear, Adjacent baby and mom care products.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com thecompanycheck.com · Last verified 5 Sep 2026. · Report a correction