Supertails

Combines e-commerce for pet food/supplies with veterinary consultations, pharmacy, training and grooming under one platform.

Supertails+ clinics are positioned around Fear Free veterinary care to reduce pet anxiety during visits.

Online vet consultation platform lets pet parents book from anywhere and receive a call within 10 minutes of the scheduled time, citing that 37% of dogs and 58% of cats get anxious during vet visits.

In-house brand Henlo offers 100% human-grade, oven-baked dry dog food and treats made by a team of Indian vets and nutritionists.

Expanded into quick commerce, delivering pet supplies and services in under 30 minutes, targeting ~80% quick delivery coverage across Mumbai, Bengaluru and Delhi NCR by March 2026.

Pet owners seeking convenient online shopping and expert-led healthcare for dogs and cats, and other small pets.

Supertails offers a complimentary vet consult for new members, targeting first-time pet owners.

Vet consultations are delivered personally: pet parents book a slot and a real, named veterinarian calls within 10 minutes of the scheduled time, with chat available for minor queries.

New members receive a free veterinary consultation as an onboarding incentive, establishing the relationship before any purchase is required.

Supertails runs a dedicated referral program that lets existing customers invite others in exchange for rewards, turning satisfied customers into an acquisition channel.

Customers can reach Supertails directly via a toll-free number (1800-5723-575) and email for order and pet-care assistance.

Direct e-commerce website for pet food, treats, accessories, grooming supplies and health products.

Own mobile app with app-exclusive discounts and features, e.g. "12% off on first order" with code APPNEWST.

Offline clinic network across Bengaluru locations including Brookfield, Koramangala, Banashankari, Bannerghatta Road, Kalyan Nagar, Rajajinagar, KR Puram, Indiranagar, Whitefield, RMV and RT Nagar, with plans for ~100 clinics nationwide over 3-5 years.

Quick commerce infrastructure and dark store expansion for sub-30-minute delivery in Mumbai, Bengaluru and Delhi NCR.

At-home veterinary services delivered by in-house veterinarians and pet experts.

Core activities span online veterinary consultations, pet-supplies e-commerce, training services, pharmacy, pet clinics and at-home services.

Supertails is actively expanding its physical clinic footprint, growing from its current Bengaluru base to 15 clinics in the near term as part of its Series C-funded growth plan.

Supertails employs an in-house team of more than 300 employees, including over 100 veterinarians, who power its consultation, clinic and pharmacy operations.

Supertails runs its own delivery and distribution network, offering 24-hour delivery across 24 cities, which underpins its e-commerce and pharmacy fulfilment.

Supertails has raised more than $57.6 million cumulatively across funding rounds, including a $30M Series C, giving it a capital base to fund clinic and dark-store expansion.

Sale of pet food, treats, accessories, grooming supplies and health products via website, app and quick commerce.

Paid online vet consultations and in-clinic consultation, vaccination and diagnostics services.

Prescription diets and medications sold through "Supertails Pharmacy", with a 10% off link for medicines post-consultation.

In-house D2C food and treats brand Henlo sold directly on the platform.