Tapzo Acquired
Tapzo: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Aggregated deals/coupons, cab and auto booking, food ordering, mobile/DTH recharge, bill payments, news, cricket scores and horoscope into a single app.
sourceDeep API integrations let users complete transactions with partner apps (Uber, Ola, Zomato, Swiggy, Foodpanda, Cleartrip, Easemytrip and others) without leaving Tapzo.
sourceCustomer Segments
Reached roughly 5 million users across 100 Indian cities by the time of the Amazon Pay acquisition.
sourceCustomer Relationships
Channels
Distributed as native apps on Google Play and the Apple App Store.
sourceKey Activities
Key Resources
Key Partnerships
Deep API tie-ups with cabs, food-delivery and travel apps powered the aggregation model.
sourceRevenue Streams
FY17: INR 5 Cr in commission revenue on transactions plus INR 6.39 Cr from a customer experience management (CXM) service line.
sourceCost Structure
INR 59.26 Cr spent on employee benefits in FY17, against an operational income of INR 11.41 Cr the same year.
sourceAdvertising/marketing expenses nearly tripled year-on-year, from INR 12.28 Cr in FY16 to INR 36.93 Cr in FY17.
sourceFAQs on Tapzo
What is Tapzo's business model?
Tapzo's core value proposition centers on One app for 35+ everyday services, In-app transactions across 35+ third-party services.
How does Tapzo make money?
Tapzo's cited revenue streams include Service commissions and customer-experience management fees.