Startup Atlas · D2C

The Woman's Company

Women's India Personal Care Private Limited New Delhi, Delhi Founded 2020 thewomanscompany.co.in ↗
Anika Parashar · Founder & CEO Roopam Gupta · Co-Founder & COO
$1.4 MnTotal funding (tracked)
1Funding rounds
7 Oct 2021Last round

The Woman's Company: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fully biodegradable, dioxin-free hygiene products

Product line spans sanitary napkins, panty liners, organic cotton cardboard applicator tampons, stand & pee urination devices, medical-grade silicone cups, all natural hot packs and bamboo razors.

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Safe community for women's health and sustainability

Founder & CEO Anika Parashar framed the brand's mission as building community access alongside sustainable products.

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Customer Segments

Eco-conscious women in Tier 1, 2 and 3 India

Capital deployed to deepen penetration into Tier 1, 2 and 3 cities in India for the brand's biodegradable feminine hygiene products.

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North America consumers

Company positioning its 'Made in India' products in the North American market under the D2C model.

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Customer Relationships

No cited public information yet.

Channels

Own D2C website

Primary direct-to-consumer sales channel via the company's own e-commerce website.

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Online marketplaces (Amazon, Nykaa, Zivame, Flipkart)

Products also distributed via major Indian e-commerce marketplaces.

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Key Activities

Made-in-India manufacturing of biodegradable hygiene products

Positions itself as a 'Made in India' sustainable hygiene brand producing biodegradable products domestically for both Indian and North American markets.

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Key Resources

No cited public information yet.

Key Partnerships

DPNC Advisors — exclusive financial advisor

DPNC Advisors, the transaction advisory arm of Dewan P N Chopra & Co., was the exclusive financial advisor to The Woman's Company in its pre-Series A fundraise.

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Revenue Streams

D2C e-commerce sales of hygiene products

Revenue driven primarily via e-commerce website sales of the brand's sanitary and intimate wellness products.

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Cost Structure

No cited public information yet.

FAQs on The Woman's Company

What is The Woman's Company's business model?

The Woman's Company's core value proposition centers on Fully biodegradable, dioxin-free hygiene products, Safe community for women's health and sustainability.

How does The Woman's Company make money?

The Woman's Company's cited revenue streams include D2C e-commerce sales of hygiene products.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: theprint.in · Last verified 7 Sep 2026. · Report a correction