Trell

A lifestyle community commerce app for users to share their recommendations, experiences, and reviews

Inspiration (to create content), Community interaction (to gain trust), E-commerce (for convenience)

Provides an opportunity to earn coupons, rewards and goodies from premium websites including Swiggy, McDonald's, Myntra, Himalaya, Ajio, OYO, Cleartrip, Foodpanda, Beardo

Over 60% of their consumers hailing from tier-2 and tier-3 cities

Available in 8 Languages: Marathi, Kannada, Bengali, Hindi, Tamil, Telugu, Malayalam and English

Trell's community of 18 million+ content producers and more than 100 million users

Trell's shopping experience is anchored in authentic peer reviews from its own community rather than paid influencer endorsements, letting ordinary users rate products and give feedback that others rely on.

Unlike forced-autoplay short-video rivals, Trell lets users navigate and browse content on their own terms, giving them control over the relationship rather than pushing an algorithmic feed at them.

Trell sustains long-term engagement with its key opinion leaders by sharing a portion of platform revenue with them, turning creators into ongoing monetization partners rather than one-off contributors.

10 million+ downloads on Google Play Store

Available in 8 Languages: Marathi, Kannada, Bengali, Hindi, Tamil, Telugu, Malayalam and English

A social commerce and community-based platform that allows individuals to share their interests in the form of videos, blogs, and vlogs

Trell builds a detailed profile of each visitor — age group, gender, geography, device, and content preferences — from over 100 data sets per user to power personalization and reduce churn.

Machine-learning systems match users with relevant content and creators, and pair influencers with the right brands, as the core technology behind Trell's personalized feed and social-commerce matching.

Trell has raised a total of $65.9M across 7 funding rounds, most recently a Series B round on January 12, 2021, giving it the capital base to fund its platform, content operations and growth.

Trell was founded in 2016 by CEO Pulkit Agrawal along with co-founders including Prashant Sachan, Arun Lodhi (CTO) and Dhawal Goyal, and has since grown into a 290-employee organization.

Opportunity to earn coupons, rewards and goodies from premium websites including Swiggy, McDonald's, Myntra, Himalaya, Ajio, OYO, Cleartrip, Foodpanda, Beardo

Announced the addition of the country's favourite European fashion labels JACK&JONES, VERO MODA, and ONLY to its platform

Trell's portfolio includes 1000+ brands in beauty, fashion, mom & baby care, and personal care

Creators can make money as an affiliate or brand sponsor, and collaborate with brands to promote products

Trell's CEO has acknowledged that building a state-of-the-art, AI/ML-driven platform carries significant technology costs, making tech development one of the company's core cost drivers.

Trell pays out a share of the revenue generated on the platform to its key opinion leaders as an ongoing cost, intended to keep creators monetizing and engaged long-term.

In FY23, Trell's revenue fell 94% to ₹5 Cr while losses stood at ₹59 Cr, indicating an operating cost base far larger than the revenue it brings in.