Troo Good
D2C millet-based FMCG snack brand founded in 2018 by Raju Bhupati, best known for its affordable millet chikki (priced Rs 5-10) combining ragi, jowar, bajra and peanuts, aimed at making nutrition accessible to price-sensitive consumers across schools, corporations and government programs. Manufactures across five facilities in Telangana, Andhra Pradesh and Chhattisgarh and sources directly from a large farmer network. Prior…
Troo Good: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 15 Oct 2024 | Undisclosed | ₹75 Cr ($9 Mn) | Puro Wellness OAKS Asset Management V Ocean Investments | source |
| 1 Nov 2021 | Series A | ₹55 Cr ($7.4 Mn) | OAKS Asset Management | source |
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Who founded Troo Good?
Troo Good was founded by Raju Bhupati in 2018.
How much funding has Troo Good raised?
Troo Good has raised $16.4 Mn across 2 tracked funding round(s), most recently on 2024-10-15. Figures are compiled from cited public sources.
Who are the investors in Troo Good?
Investors in Troo Good include Puro Wellness, OAKS Asset Management, V Ocean Investments.
What does Troo Good do?
D2C millet-based FMCG snack brand founded in 2018 by Raju Bhupati, best known for its affordable millet chikki (priced Rs 5-10) combining ragi, jowar, bajra and peanuts, aimed at making nutrition accessible to price-sensitive consumers across schools, corporations and government programs. Manufactures across five facilities…
Where is Troo Good headquartered?
Troo Good is headquartered in Hyderabad, Telangana, India.
What is Troo Good's business model?
Troo Good's core value proposition centers on Taste, affordability and nutrition together, Millet chikki fortified with vitamins and minerals, Nutrition and affordability normally seen as tradeoffs.
How does Troo Good make money?
Troo Good's cited revenue streams include Retail product sales, eCommerce and quick-commerce sales, Institutional/B2B supply.