Upwards Acquired
Upwards: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Proprietary underwriting engine analyzing 500+ data points to assess creditworthiness, including borrowers in the 580-640 CIBIL range that conventional lenders avoid.
sourcePositioned to deepen access to credit and bridge the credit gap in India's personal loan market, especially for the low-income segment.
sourceCustomer Segments
Personal loans targeted at salaried individuals, with a focus on India's emerging middle class underserved by conventional lenders.
sourceA large share of credit demand comes from smaller towns; Upwards had presence across 200+ cities at the time of acquisition.
sourceCustomer Relationships
Channels
Loans are delivered digitally through Upwards' desktop website and a mobile application.
sourceKey Activities
Key Resources
Key Partnerships
After being acquired by Lendingkart in Feb 2023, Lendingkart retained the Upwards brand and absorbed its team, and Upwards continues to operate as a standalone entity under the Lendingkart Group.
sourceRevenue Streams
Cost Structure
FAQs on Upwards
What is Upwards's business model?
Upwards's core value proposition centers on Data-driven underwriting for thin-file borrowers, Bridging the personal-loan credit gap.