Walnut Acquired
Walnut: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
The app parsed users' SMS inboxes to automatically categorize and track expenses, bank/card balances and bills, removing manual entry.
sourceUsers could split bills with peers and send peer-to-peer transfers using Visa-enabled debit cards without needing account numbers or IFSC codes.
sourceWalnut Prime, a lending feature Walnut had recently launched, let users access consumer loans up to INR 1 lakh moved directly into their bank accounts.
sourceWalnut's "Prime Credit Score" analyzed alternative data sets — income, purchase behavior, earning capacity and security savings — instead of traditional credit metrics, to assess borrowers.
sourceCustomer Segments
Retail users tracking personal expenses, bills and bank/card balances via smartphone; app had grown to roughly 7 million downloads, 1 million monthly active users and 300,000 daily active users by the time of the Capital Float acquisition (Aug 2018).
sourceCustomer Relationships
Channels
Walnut's core personal finance management app on Android; had roughly 7 million downloads on Google Play by the time of the Capital Float acquisition (Aug 2018).
sourceA separate iOS app, WalnutPay, focused specifically on bill-splitting and peer-to-peer money transfers.
sourceKey Activities
Key Resources
Key Partnerships
Partnered with Visa to enable debit-card-to-debit-card P2P money transfers as Walnut moved into the peer-to-peer payments space.
sourcePartnered with ICICI Bank alongside Visa for its P2P payments/bill-splitting product launch.
sourceRevenue Streams
Cost Structure
FAQs on Walnut
What is Walnut's business model?
Walnut's core value proposition centers on Automatic SMS-based expense tracking, Bill-splitting and P2P money transfers, Walnut Prime — instant consumer credit line, Prime Credit Score — alternative-data credit scoring.