Wigzo Acquired
Wigzo: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Data capture and predictive analytics tools spread across email, SMS, WhatsApp and Facebook Messenger, plus on-page personalisation via push notifications.
sourceAutomates digital marketing campaigns to optimize ad spend and help brands build intelligence on their own CRM data.
sourceCustomer Segments
Wigzo's customer data platform serves e-commerce and direct-to-consumer brands, with 400+ enterprise clients by early 2022.
sourceCustomer Relationships
Channels
Key Activities
Runs the underlying CDP rails plus business intelligence, consumer-behavior analytics and automated assistance that power personalized D2C customer experiences.
sourceKey Resources
Key Partnerships
Plug-and-play integrations with major e-commerce platforms and automation tools for fast onboarding of merchant data.
sourceShiprocket acquired a 75% stake in January 2022 and the two integrate logistics data with Wigzo's customer/marketing intelligence for D2C brands.
sourceRevenue Streams
Cost Structure
FAQs on Wigzo
What is Wigzo's business model?
Wigzo's core value proposition centers on AI-driven customer data platform for personalized marketing, Automated campaigns that improve marketing ROI.