Startup Atlas · Blue-collar workforce

WorkIndia

Eloquent Info Solutions Private Limited ● Bengaluru, Karnataka ● Founded 2015 ● workindia.in ↗

Kunal Patil Nilesh Dungarwal Moiz Arsiwala Jatin Jakharia

$34.15 MnTotal funding (tracked)

7Funding rounds

19 Dec 2025Last round

WorkIndia: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Job discovery portal for blue and grey-collar jobs

Job discovery platform spanning 50+ blue/grey-collar categories such as tele-calling, field sales and delivery roles.

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Algorithm-enabled hiring with fraud detection

Uses algorithm-enabled hiring and geotagging plus a fraud detection system to match candidates to employers.

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Customer Segments

Blue- and grey-collar job seekers

The startup has placed more than 29 million Indians and empowers 100,000 Indians monthly by helping them find employment.

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SMBs and large corporate employers1.5 Mn+ SMBs

Caters to the hiring needs of more than 1.5 million SMBs and multiple large corporates.

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MSME-dominated employer base~95% of revenue

The large majority of WorkIndia's revenue is generated from micro, small, and medium-sized business employers.

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Customer Relationships

Self-service discovery with direct employer phone contact

Job seekers browse and discover jobs on the platform themselves, then connect with employers directly by phone once they pass a job-specific eligibility test, rather than going through a WorkIndia intermediary.

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Multilingual self-service access10 regional languages, 85%+ coverage

The WorkIndia mobile app is available in 10 regional languages besides English, extending self-service access to the large majority of India's language groups without needing assisted support.

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Low-touch, self-service relationship with MSME employers

Because most WorkIndia employers are MSMEs where a single proprietor or manager handles hiring alongside other duties, the platform relationship for this segment is largely self-service rather than a managed or dedicated-account model.

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Channels

Mobile app and web platform

Operates across 772 cities, 28 states and 8 union territories in India.

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Key Activities

Fraud detection

Fraud detection system built into the hiring platform.

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Geo-tagged, algorithm-enabled candidate-employer matching

Matches job seekers to employers using geotagging and algorithm-enabled hiring.

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Key Resources

Large fraud-detection data set9.8M data points

The fraud-prevention system draws on a large first-party data set built from platform usage.

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Job-recommendation engine10.3B data attributes

A large-scale recommendation engine used to match job seekers to relevant openings.

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Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Aavishkaar Capital — Investor BeeNext — Investor SBI Holdings — Investor Insitor — Investor Persol — Investor Yamauchi No.10 Family Office — Investor

Revenue Streams

Employer-paid hiring fees, mostly from MSMEs~95% of revenue

Around 95% of WorkIndia's revenue comes from micro, small, and medium-sized business employers paying for hiring access.

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Cost Structure

No cited public information yet.

FAQs on WorkIndia

What is WorkIndia's business model?

WorkIndia's core value proposition centers on Job discovery portal for blue and grey-collar jobs, Algorithm-enabled hiring with fraud detection.

How does WorkIndia make money?

WorkIndia's cited revenue streams include Employer-paid hiring fees, mostly from MSMEs.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com · Last verified 26 Aug 2026. · Report a correction