Xoxoday

A full-stack platform spanning Customer Loyalty, Sales & Channel Incentives, and Employee Recognition & Benefits, so businesses don't need separate point solutions for each audience.

Rewards catalog spanning 100+ countries; processes nearly 250,000 transactions daily with cumulative GMV of approximately USD 1 billion.

Mission: help organizations drive growth, trust and performance by simplifying how they reward, engage and build loyalty across customers, employees and partners.

5,000+ organizations across banking, insurance, healthcare, retail, IT, FMCG, pharma and automotive, from startups to Fortune 500 companies including Western Digital, Infosys, Mercedes-Benz and Adobe.

Client-organization employees targeted via recognition, rewards and benefits programs (Empuls product).

Distributors and channel partners targeted via sales/channel incentive programs.

Consumers of client brands, reached through customer loyalty and referral programs (Loyalife product).

Serves 5,000+ enterprise clients globally, engaging over 60 million active users through their client organizations' programs.

Apis Partners described Xoxoday's profile as "consistent execution, capital efficiency, and focus on enterprise-grade solutions" ahead of a planned IPO.

Global offices across North America, India & APAC, and EMEA (9 offices as of the Jan 2026 Series C) drive direct B2B sales to enterprises.

Plum (rewards & payouts infrastructure), Empuls (employee engagement/recognition) and Loyalife (customer loyalty/referrals), including self-serve signup portals.

Innovation/development center in Bangalore plus regional offices in San Francisco, Colombo, Doha, Dubai, Dublin, Jakarta, Manila, Singapore, Port Louis and Riyadh (per the March 2025 rebrand).

Building and maintaining Plum (rewards/payouts), Empuls (employee engagement) and Loyalife (customer loyalty).

Sourcing and integrating reward options across 100+ countries.

Acquired Yipeedo (Oct 2015), Actizone (Jan 2016), BookMyInterest (Jun 2016) and Blue Bulb (Jul 2018) to expand its experiences/activities offering.

Expansion into India, Southeast Asia, GCC, Africa and North America, preparing for a potential IPO in late 2027/early 2028.

A 300-member engineering team as of the March 2025 global rebrand announcement.

Rewards catalog spanning 100+ countries, built up partly through acquisitions (Yipeedo, Actizone, BookMyInterest, Blue Bulb) that added local experience/activity vendor networks.

Plum, Empuls and Loyalife platforms.

Original founders Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar, Kushal Agrawal and Abhimanyu Choudhary; Sumit Khandelwal continues as CEO post-rebrand.

Giift acquired majority ownership of Xoxoday in 2022, then globally rebranded itself as Xoxoday in March 2025, unifying both businesses.

PE backer across multiple rounds: the 2022 $30M round, the ~2025 $70M investment, and the Jan 2026 Series C.

Existing investor and co-backer of the January 2026 Series C round.

Acquired a 12% stake in the Giftxoxo/Frogo entity (Nreach Online Services) in Oct 2016, also providing corporate mentorship and channel access to 200,000+ Club Mahindra members.

Revenue largely tied to fulfilling reward catalog transactions; FY23 cost of procurement (vouchers) was Rs 729 crore against Rs 816 crore revenue from operations.

Subscription/platform fees for the Plum, Empuls and Loyalife product suite used by enterprise clients.

Largest cost line: Rs 729 crore in FY23 (up 16.1% from Rs 628 crore in FY22), against Rs 816 crore revenue from operations in FY23.

Rs 881 crore in FY23, up 27.1% from Rs 693 crore in FY22 — expense growth outpaced revenue growth, widening losses to Rs 62 crore in FY23 (from Rs 9 crore in FY22).

500+ employees globally including a 300-member engineering team, across 9+ offices spanning North America, India/APAC and EMEA.