Zappfresh Listed

Zappfresh's own app description positions it as delivering "high quality, hygienically cut raw meat, procured fresh from farms, delivered at your doorstep, just in a few taps" via a "farm-to-fork" model.

The company partners with farms to source meat directly, cutting out traditional mandis, wholesalers and local butcher shops from the supply chain.

Zappfresh positions itself on quality consistency and trust against unorganized local meat vendors, using company-owned processing centers for portioning and standardisation of sizes.

Zappfresh remained confined to Delhi-NCR for its first seven years post-inception (founded 2015), serving urban households seeking hygienic fresh meat online rather than local mandis/butchers.

The company expanded to Bengaluru only after achieving profitability in FY23, extending its urban household customer base beyond Delhi-NCR.

Zappfresh later set up processing/last-mile facilities in Mumbai as well, extending its customer reach to that city.

Customers get "quick access to wholesome meat products" with "easy pre-ordering at a time slot and delivery location convenient to you," paying via advance payment or cash-on-delivery, and can track the delivery cycle via a freshness-rating feature in the app.

Zappfresh sells fresh meat, seafood, and ready-to-cook items through its website.

Customers order via the Zappfresh app, which offers "easy pre-ordering at a time slot and delivery location convenient to you"; a separate Zappfresh Rider app manages delivery partners.

Zappfresh sources meat directly from partner poultry/livestock farms, bypassing traditional mandis and butchers, with technology used "at every step of the cold chain supply, right from slaughtering to delivery."

Portioning and standardisation of sizes takes place at Zappfresh's own processing centres in Delhi, Bengaluru and Mumbai.

Orders are delivered via an end-to-end cold-chain supply from the processing facility to the customer's doorstep, coordinated through the Zappfresh Rider app used by delivery partners.

Zappfresh's supply chain links livestock and poultry farmers to its own marketplace via company-owned processing centres and last-mile facilities in Delhi and Bengaluru, where portioning and standardisation of sizes takes place; the company later set up similar facilities in Mumbai.

Zappfresh partners with poultry farms and livestock farmers as its primary meat-sourcing partners, in place of local mandis, wholesalers and butcher shops.

At the time of its Nov 2023 funding round, Zappfresh said it planned to collaborate with approximately 40,000 women farmers for premium chicken sourcing.

Backers include SIDBI Venture Capital, Amit Burman (Vice Chairman, Dabur India), Ah! Ventures, HT Media/Hindustan Media Ventures, Unity Small Finance Bank and Heifer Impact Capital.

ZappFresh sells fresh meat, seafood, and ready-to-cook items through its app and website; FY24 revenue from operations was Rs 90.43 Cr, up from Rs 56.28 Cr in FY23.