Startup Atlas · Cybersecurity

Zluri

Zluri Technologies Private Limited Bengaluru, Karnataka Founded 2020 zluri.com ↗
Ritish Reddy · Co-Founder and CEO Sethu Meenakshisundaram · Co-Founder Chaithanya Yambari · Co-Founder
$32 MnTotal funding (tracked)
3Funding rounds
13 Jul 2023Last round

Zluri: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Single dashboard for SaaS discovery, management and security

Zluri's SaaS management platform helps IT teams discover, manage and optimize, secure and automate their SaaS applications from a single dashboard.

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Identity Security for Autonomous Enterprises

Zluri positions its platform around identity security, giving visibility, governance and continuous security-posture management across human and non-human identities, addressing over-privileged accounts, ungoverned AI agents, toxic access combinations and dormant identities.

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IRIS identity intelligence engine

IRIS is the architectural foundation of the Zluri platform — a real-time identity intelligence system that connects, analyzes and contextualizes every identity signal across the enterprise.

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Recurring SaaS cost savings

Zluri markets itself as unlocking recurring savings for IT and security teams by giving visibility into an organization's full SaaS landscape.

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Customer Segments

Enterprise & mid-market IT and security teams

Zluri targets IT, security, identity/access management and compliance teams at enterprise and mid-market organizations that need to govern a sprawling SaaS and identity landscape.

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250+ global customers250+ customers

As of its Series B round (July 2023), Zluri worked with over 250 customers globally, spanning fast-growing companies across geographies.

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Named enterprise customers

Publicly named customers include BambooHR, monday.com, Tipalti, Whatfix, MoEngage, Guesty, Kaizen Gaming, Underdog, Narvar, Nuvei, Bynder, Autify, Tripledot Studios and others featured in Zluri's customer case studies.

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Customer Relationships

Dedicated implementation and onboarding

Zluri contracts commonly include one-time implementation, onboarding and training as paid add-ons alongside the core subscription, indicating a guided/managed onboarding relationship rather than pure self-serve.

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Customer success / case studies

Zluri publishes named customer case studies (e.g. Assured Allies cutting SOC 2 audit time, Tripledot Studios on automation reducing provisioning time) highlighting an ongoing customer-success relationship post-sale.

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Channels

Direct sales / demo-led

Zluri is sold through a direct, demo-and-consultation sales motion rather than self-serve public pricing — prospects contact Zluri or a sales rep for a customized quote.

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Partner program with deal registration

Zluri runs a Partner Portal for partners to market, sell and deliver its identity governance solutions, including a deal-registration process (Zluri approves/denies within 24 hours and keeps approved deals active for 60 days) that gives partners eligible resale and referral discounts.

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Content marketing: blogs, whitepapers, webinars

Zluri publishes blogs, whitepapers and hosts live/on-demand webinars covering access governance, identity lifecycle automation and SaaS management topics.

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Industry events and conferences

Zluri participates in IT, security and identity-governance industry conferences and events (e.g. its presence at conferences such as the Dallas Cybersecurity Conference).

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Key Activities

Product R&D: identity discovery and governance engine

Core engineering effort centers on IRIS, described as the real-time identity intelligence system underpinning discovery, governance and continuous security-posture management across the platform.

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Generative AI development (Zluri CoPilot)

Following its Series B, Zluri is expanding Generative AI capabilities in enterprise SaaSOps through Zluri's CoPilot, an intelligent assistant meant to boost efficiency and productivity.

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Go-to-market expansion in North America and Europe

Zluri's post-Series B plans include continuing to scale go-to-market teams in North America and Europe to reinforce its presence in those strategic markets.

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Integration engineering across SaaS/cloud ecosystem

Zluri builds and maintains a broad integrations catalog (including a "Universal" connector approach) to plug into customers' cloud, on-premises and custom SaaS applications for discovery and access management.

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Key Resources

IRIS identity-intelligence technology

Zluri's proprietary technology asset is IRIS, described as the architectural foundation of the platform — a real-time identity intelligence system connecting, analyzing and contextualizing identity signals across the enterprise.

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Founding team's prior enterprise SaaS experience

Co-founders Ritish Reddy and cofounders Chaithanya Yambari and Sethu Meenakshisundaram had each spent six to nine years at Knolskape before leaving to start Zluri in 2020.

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Workforce132 employees (Apr 2024)

Zluri Technologies Private Limited had a workforce of 132 employees as of April 2, 2024, per EPFO compliance records.

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Key Partnerships

Venture investors

Zluri is backed by Lightspeed (Series B lead), MassMutual Ventures (Series A lead), Endiya Partners and Kalaari Capital (seed investors and participants in later rounds).

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Google Workspace integration/partnership

Zluri offers a dedicated "Zluri + Google Workspace" integration, positioning the combination as an alternative identity/access-management stack.

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NetApp Excellerator accelerator (Cohort 11)

Zluri was selected for NetApp Excellerator's 11th cohort, a corporate accelerator program giving startups access to prospects, partners and mentorship.

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Regional channel partners

Zluri has announced regional partnerships to expand market reach, including a partnership with Minet for the Israel market.

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Revenue Streams

Tiered SaaS subscription (Scale / Enterprise)

Zluri sells its SaaS management platform via tiered packages (e.g. "Scale" and "Enterprise"), with the Enterprise tier bundling add-ons like Access Management and Access Reviews, billed on annual or monthly terms.

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Paid add-on modules

Beyond the core platform fee, Zluri charges for add-ons such as one-time implementation, onboarding/training, Access Reviews and Certifications, and the Life Cycle Management Module.

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Median annual contract value ~$36,820$36,820 median ACV

Based on aggregated deal data, Zluri's median contract value is $36,820 per year, ranging from $14,045 to $75,900.

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Cost Structure

Go-to-market expansion investment

A stated use of Series B proceeds is scaling go-to-market teams in North America and Europe, indicating GTM/headcount expansion as a major cost driver during this growth phase.

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Continued operating losses reflect growth-stage spend

Zluri's Indian entity reported a net loss of ₹12.32 crore in FY22 against income from operations of only ₹5.83 lakh, and a further net loss of ₹60.5 crore in FY24 against ₹11.8 crore revenue, consistent with heavy reinvestment (R&D, sales/marketing) ahead of revenue.

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FAQs on Zluri

What is Zluri's business model?

Zluri's core value proposition centers on Single dashboard for SaaS discovery, management and security, Identity Security for Autonomous Enterprises, IRIS identity intelligence engine, Recurring SaaS cost savings.

How does Zluri make money?

Zluri's cited revenue streams include Tiered SaaS subscription (Scale / Enterprise), Paid add-on modules, Median annual contract value ~$36,820.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 7 Sep 2026. · Report a correction