Verka, the flagship dairy brand of the Punjab State Cooperative Milk Producers’ Federation Limited (Milkfed), has increased the maximum retail prices of several milk variants across Punjab, adjoining regions and Delhi-NCR. The revised prices came into effect on November 13, 2026, with increases ranging from ₹1 to ₹8 depending on the milk variant and pack size.
The price revision affects 500 ml, one-litre, 1.5-litre and two-litre pouches. While some smaller packs have been kept at their existing prices, the company has also announced reductions in the volume of two pack sizes without changing their maximum retail prices. The move follows recent price increases by Amul and Mother Dairy.
Verka Milk Price Hike: New Rates From November 13
Under the revised pricing structure, several popular Verka milk variants have become more expensive. The biggest increases apply to larger packs, where full cream and standard milk in two-litre pouches have become ₹8 costlier.
The revised prices for 500 ml and one-litre packs are listed below.
| Milk variant | Pack size | Old price | New price |
|---|---|---|---|
| Full cream | 500 ml | ₹36 | ₹38 |
| Standard | 500 ml | ₹33 | ₹35 |
| Toned | 500 ml | ₹30 | ₹31 |
| Double toned | 500 ml | ₹27 | ₹28 |
| Cow milk | 500 ml | ₹31 | ₹33 |
| Skimmed | 500 ml | ₹24 | ₹25 |
| Full cream | 1 litre | ₹72 | ₹76 |
| Standard | 1 litre | ₹65 | ₹69 |
| Toned | 1 litre | ₹59 | ₹61 |
| Double toned | 1 litre | ₹53 | ₹55 |
The one-litre full cream and standard milk variants have each become ₹4 more expensive. Toned and double toned milk have increased by ₹2 per litre.
For consumers purchasing milk daily, these changes will add to household expenditure, particularly for families that regularly buy full cream or standard milk.
Larger Verka Milk Packs Become Up to ₹8 Costlier
The revised prices also cover 1.5-litre and two-litre packs. These larger formats have recorded some of the biggest absolute increases.
| Milk variant | Pack size | Old price | New price | Increase |
|---|---|---|---|---|
| Full cream | 1.5 litres | ₹106 | ₹112 | ₹6 |
| Standard | 1.5 litres | ₹96 | ₹102 | ₹6 |
| Cow milk | 1.5 litres | ₹90 | ₹96 | ₹6 |
| Full cream | 2 litres | ₹142 | ₹150 | ₹8 |
| Standard | 2 litres | ₹128 | ₹136 | ₹8 |
The two-litre full cream pouch now costs ₹150, compared with ₹142 previously. Standard milk in the same pack size has increased from ₹128 to ₹136.
The higher prices mean that consumers purchasing larger packs will experience a greater increase in their daily or weekly milk expenditure.
Some Verka Milk Packs Remain Unchanged Despite Price Revision
Milkfed has kept the prices of selected smaller packs unchanged.
The 180 ml double toned milk pouch and the 350 ml toned milk pouch will retain their existing maximum retail prices. However, the company has also announced changes to the quantity of certain packs once existing packaging material is exhausted.
Two pack-size changes are particularly important:
- The 350 ml toned milk pouch will be reduced to 320 ml without a change in its existing MRP.
- The 450 ml standard milk pouch will be reduced to 430 ml while retaining its ₹30 MRP.
This means consumers purchasing these products will receive less milk for the same price once the revised packaging is introduced.
The changes are relevant because the effective cost per litre increases even though the printed retail price remains unchanged. Such reductions in product quantity are commonly described as shrinkflation.
Verka Price Increase Follows Amul and Mother Dairy
Verka’s price revision comes shortly after two major dairy companies, Amul and Mother Dairy, announced increases in the prices of selected milk products.
Mother Dairy revised prices by ₹2–₹4 per litre from November 12, 2026. Amul also announced increases across several milk variants.
The simultaneous revisions highlight the pressure facing India’s dairy industry, where milk procurement costs, transportation, processing, packaging and distribution expenses influence retail prices.
Milk procurement prices are particularly important because dairy companies purchase raw milk from farmers and cooperatives before processing and distributing it to consumers.
Higher procurement costs can put pressure on operating margins, particularly when companies cannot immediately pass the entire increase on to customers.
However, Milkfed’s reported circular does not establish a detailed breakdown of the cost factors behind every individual price revision.
Where Will the Revised Verka Milk Prices Apply?
The new prices apply to pouch milk sold across Punjab, adjoining areas and Delhi-NCR.
The revised rates cover markets including:
- Punjab
- Chandigarh
- Panchkula
- Mohali
- Kalka
- Ropar
- Delhi-NCR and adjoining supply areas
The circular also specifies additional overprinting charges for certain neighbouring markets.
For Shimla, Solan, Baddi, Parwanoo and Nalagarh, the additional charges are ₹2 per litre and ₹3 for 1.5-litre pouches. For Uttarakhand, Bilaspur, Nahan and Paonta Sahib routes, the charges are ₹4 per litre and ₹5 for 1.5-litre pouches.
Milkfed has separately stated that there will be no change in the maximum retail prices of bulk milk variants. Distributor and retailer margins will also remain unchanged.
Milk Prices and Household Budgets
Milk is a regular household purchase in India, making even relatively small price increases noticeable over time.
For example, a household buying one litre of full cream Verka milk every day will now spend ₹76 instead of ₹72. This represents an additional ₹4 per day, or approximately ₹120 over a 30-day month.
A household buying two litres daily would face an additional monthly expense of approximately ₹240 at the revised one-litre full cream rate.
The actual impact will depend on the milk variant, pack size and daily consumption pattern. Families purchasing smaller packs may see a different increase, while those buying the affected 350 ml and 450 ml products will also need to account for the reduction in quantity.
The Bigger Picture
Verka’s latest price revision reflects broader changes in India’s dairy market, where major brands have recently adjusted retail prices. The increases are not uniform across all products: some variants have become ₹1–₹4 costlier for smaller packs, while larger packs have recorded increases of up to ₹8. The decision to reduce the quantity of selected products without changing their MRP adds another dimension to the price increase.
For consumers, the combined effect of higher prices and smaller pack sizes could increase the cost of regular milk consumption. For dairy companies, balancing farmer procurement prices, processing expenses and consumer affordability will remain important as competition in the packaged milk market continues.
Looking Ahead
Consumers in Punjab and Delhi-NCR will begin seeing the revised Verka prices across retail outlets and distribution channels following the November 13 implementation. The next few months will show whether the latest increases remain limited to selected milk variants or are followed by further adjustments across the dairy sector.
The pricing decisions by Verka, Amul and Mother Dairy will also keep attention on milk procurement costs and household food inflation. For consumers, checking the revised price and net quantity printed on milk pouches will be important, particularly where pack sizes have changed without a corresponding reduction in the maximum retail price.
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