Premium fitness chain Vault has announced that Indian cricket star Virat Kohli and his brother Vikas Kohli have joined the company as strategic investors, formalising a combined 28% equity stake in the business. The move strengthens the brothers’ long-term commitment to the fitness brand as it embarks on an aggressive nationwide expansion through a franchise-led model. The financial details of the investment were not disclosed.
The fresh capital will be used to accelerate Vault’s expansion across India, with a particular focus on underserved Tier III cities where demand for organised premium fitness infrastructure is rising. Founded in 2023 by fitness entrepreneur Mukesh Gogia, Vault has rapidly expanded its footprint and now aims to become one of India’s largest premium fitness franchise networks.
Virat and Vikas Kohli Formalise 28% Equity Stake
The company said Virat and Vikas Kohli now collectively own 28% of Vault, with Virat holding the majority of the combined stake.
The investment is expected to:
- Support national expansion through franchise partnerships.
- Strengthen the brand’s long-term growth strategy.
- Expand premium fitness infrastructure beyond major metropolitan cities.
- Build a larger wellness-focused community across India.
Investment Snapshot
| Item | Details |
|---|---|
| Company | Vault by Virat Kohli |
| Strategic Investors | Virat Kohli and Vikas Kohli |
| Combined Equity Stake | 28% |
| Founder | Mukesh Gogia |
| Founded | 2023 |
| Investment Value | Not disclosed |
Expansion Plans Focus on Tier III Cities
Vault currently serves more than 30,000 members through its growing network of fitness clubs.
The company plans to:
- Expand to more than 50 operational clubs by the end of 2026.
- Continue its franchise-led growth model.
- Increase its presence in Tier III markets.
- Operate clubs ranging from 6,000 sq. ft. to 25,000 sq. ft.
The brand already has a presence across several Tier I and Tier II cities, including:
- Delhi-NCR
- Bengaluru
- Hyderabad
- Gorakhpur
Management believes smaller cities represent the next major opportunity for organised premium fitness services.
Growth Targets
| Metric | Current | Target |
|---|---|---|
| Members | 30,000+ | Continued expansion |
| Operational Clubs | Around 30 | 50+ by end-2026 |
| Expansion Model | Franchise-led | Pan-India growth |
| Priority Markets | Tier I & II | Increasing focus on Tier III |
Premium Fitness Ecosystem
Vault positions itself as a comprehensive fitness and wellness destination rather than a traditional gym.
Its offerings include:
- Strength training.
- Functional fitness.
- Recovery facilities.
- Lifestyle wellness programs.
The company has partnered with several international fitness brands, including:
- Matrix.
- Torque USA.
- Precor.
- Hyperice, which powers dedicated recovery rooms.
Founders See Community as the Growth Driver
Founder Mukesh Gogia said the strategic investment validates the company’s long-term vision of making premium fitness accessible beyond India’s largest metropolitan areas. He added that Vault aims to build a nationwide community centred on performance, wellness, and consistent member experiences rather than simply increasing the number of clubs.
Vikas Kohli said the investment reflects confidence that India’s next generation of consumer brands will be built around strong communities and differentiated customer experiences. He highlighted Vault’s focus on maintaining high-quality member experiences while expanding into emerging markets.
India’s Fitness Industry Continues to Expand
The investment comes as India’s organised fitness and wellness industry continues to grow, driven by:
- Rising health awareness.
- Increasing disposable incomes.
- Growing demand for premium fitness experiences.
- Expansion into non-metro cities.
Franchise-led expansion has become an increasingly popular strategy for fitness brands seeking to scale quickly while maintaining operational consistency.
Looking Ahead
The strategic investment by Virat and Vikas Kohli marks an important milestone for Vault as it accelerates its expansion across India. With a combined 28% equity stake, the brothers are reinforcing their commitment to building a nationwide premium fitness brand focused on community, wellness, and accessibility. The additional capital is expected to support franchise-led growth, particularly in Tier III cities where organised fitness infrastructure remains underpenetrated.
Looking ahead, Vault’s ability to achieve its target of operating more than 50 clubs by the end of 2026 will depend on successful franchise execution and sustained demand for premium fitness services. If the company can maintain service quality while expanding into emerging markets, it could strengthen its position as one of India’s fastest-growing fitness and wellness chains.
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