Wipro Consumer Care & Lighting has agreed to acquire Good Home and Eva, two well-established consumer brands from TTK Healthcare, for ₹256 crore. The acquisition strengthens Wipro’s presence in India’s home care and personal care segments while expanding its portfolio with established brands in air fresheners, deodorants, fragrances, and household cleaning products. The deal marks Wipro Consumer Care’s 17th acquisition, underscoring its long-term strategy of growing through targeted brand acquisitions.
The two brands generated a combined revenue of ₹148 crore in FY26 and contributed around 17% of TTK Healthcare’s total turnover during the fiscal year. For TTK Healthcare, the divestment enables a sharper focus on its core healthcare and pharmaceutical businesses, while Wipro gains an opportunity to scale established consumer brands through its extensive distribution network across India.
Wipro Consumer Care to Acquire Good Home and Eva
Under the definitive agreement:
- Buyer: Wipro Consumer Care & Lighting
- Seller: TTK Healthcare Ltd.
- Acquisition value: ₹256 crore
- Brands acquired: Good Home and Eva
- Transaction is subject to customary closing conditions.
Deal Snapshot
| Item | Details |
|---|---|
| Buyer | Wipro Consumer Care & Lighting |
| Seller | TTK Healthcare Ltd. |
| Deal Value | ₹256 crore |
| Brands Acquired | Good Home, Eva |
| FY26 Combined Revenue | ₹148 crore |
What Do the Brands Offer?
The acquisition adds products across multiple fast-growing FMCG categories.
Good Home portfolio includes:
- Air fresheners
- Odour removers
- Drain cleaners
- Toilet and household cleaning products
- Scrubbers
Eva portfolio includes:
- Deodorant body sprays
- No-gas perfumes
- Underarm roll-ons
- Talcum powders
These products strengthen Wipro’s position in both the home care and personal grooming markets.
Product Categories
| Brand | Key Products |
|---|---|
| Good Home | Air fresheners, drain cleaners, odour removers, scrubbers |
| Eva | Deodorants, perfumes, roll-ons, talcum powder |
Strategic Fit for Wipro Consumer Care
The acquisition aligns with Wipro Consumer Care’s strategy of expanding its FMCG portfolio through established brands.
Key benefits include:
- Stronger presence in home care and fragrance categories.
- Access to loyal consumer brands with nationwide recognition.
- Opportunity to leverage Wipro’s distribution and marketing capabilities.
- Expansion beyond existing personal care brands such as Santoor, Yardley and Chandrika.
The company believes integrating these brands into its distribution network can accelerate growth while broadening its consumer product offerings.
Why TTK Healthcare Is Selling
For TTK Healthcare, the transaction represents a portfolio rationalization strategy.
According to the company:
- Good Home and Eva contributed ₹148 crore in FY26 revenue.
- The brands accounted for around 17% of total turnover.
- The sale allows greater focus on healthcare, pharmaceuticals and medical products.
Consolidation Continues in India’s FMCG Sector
The acquisition reflects a broader trend in India’s consumer goods industry, where companies are increasingly using mergers and acquisitions to expand into adjacent categories rather than building new brands from scratch.
For Wipro Consumer Care, acquiring established brands offers:
- Faster market entry.
- Existing customer loyalty.
- Immediate revenue contribution.
- Opportunities for distribution-led growth.
The transaction also highlights continued consolidation in India’s home care and personal care segments as companies seek to strengthen their portfolios amid rising competition.
Looking Ahead
The acquisition of Good Home and Eva reinforces Wipro Consumer Care’s strategy of expanding its FMCG portfolio through established consumer brands rather than relying solely on organic growth. With the two brands generating ₹148 crore in FY26 revenue and spanning multiple home care and personal care categories, Wipro gains an opportunity to deepen its presence in fast-growing consumer segments while leveraging its nationwide distribution network to scale the brands further.
Looking ahead, successful integration will be key to unlocking value from the acquisition. Wipro Consumer Care is expected to invest in expanding distribution, strengthening brand visibility, and introducing product innovations to accelerate growth. For TTK Healthcare, the divestment enables greater focus on its healthcare operations, while the deal reflects the ongoing consolidation trend in India’s FMCG industry as companies pursue acquisitions to broaden product portfolios and drive long-term growth.
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